<p>Italians know their grapes and the Indo-Italian Chamber of Commerce and Industry (IICCI) wants to bring that knowledge to Bengaluru residents with the newly established Italics Wine Club Bangalore.<br /><br />IICCI secretary general Claudio Maffioletti said Italy had an unparalleled love and passion for winemaking.<br /><br />The industry is booming within the European nation with 340,000 wine producers collectively making 50 million hectolitres of wine a year.<br /><br />Despite this volume, Maffioletti said Italy’s full potential in markets like India is far from being fulfilled.<br /><br />“There is an emerging need not only to market wine as a product but also to promote Italy and Italian wine culture as a whole.”<br /><br />“The Italics Wine Club will be the beginning of a love affair between India and Italian wine culture.”<br /><br />In a first step in creating this connection with Bengaluru, a training programme was launched recently.<br /><br />The Angels of Italian Wine was a two-day course teaching people about the world of wine, from food and drink pairings, to the history, geography and culture behind Italian wine through a series of lectures, interactive sessions and wine tastings.<br /><br />Participants received an international certification recognising their new knowledge.<br /><br />Maffioletti said in time, the Bengaluru club would help develop the Indian market for Italian wine.<br /><br />A spokesperson for the IICCI said demand for wine was only increasing in India and Bengaluru. “We see a big market — the young people like to drink wine. It is a market that is increasing.”<br /><br />Along with an increase in the demand for wine, there was also a demand for knowledge of Italian wines and culture.<br /><br />Similar clubs have already been set up in Delhi and Mumbai, with plans to create another one in Chennai.<br /><br />For more information, visit indiaitaly.com/ItalicsWineClub.<br />DH News Service</p>
<p>Italians know their grapes and the Indo-Italian Chamber of Commerce and Industry (IICCI) wants to bring that knowledge to Bengaluru residents with the newly established Italics Wine Club Bangalore.<br /><br />IICCI secretary general Claudio Maffioletti said Italy had an unparalleled love and passion for winemaking.<br /><br />The industry is booming within the European nation with 340,000 wine producers collectively making 50 million hectolitres of wine a year.<br /><br />Despite this volume, Maffioletti said Italy’s full potential in markets like India is far from being fulfilled.<br /><br />“There is an emerging need not only to market wine as a product but also to promote Italy and Italian wine culture as a whole.”<br /><br />“The Italics Wine Club will be the beginning of a love affair between India and Italian wine culture.”<br /><br />In a first step in creating this connection with Bengaluru, a training programme was launched recently.<br /><br />The Angels of Italian Wine was a two-day course teaching people about the world of wine, from food and drink pairings, to the history, geography and culture behind Italian wine through a series of lectures, interactive sessions and wine tastings.<br /><br />Participants received an international certification recognising their new knowledge.<br /><br />Maffioletti said in time, the Bengaluru club would help develop the Indian market for Italian wine.<br /><br />A spokesperson for the IICCI said demand for wine was only increasing in India and Bengaluru. “We see a big market — the young people like to drink wine. It is a market that is increasing.”<br /><br />Along with an increase in the demand for wine, there was also a demand for knowledge of Italian wines and culture.<br /><br />Similar clubs have already been set up in Delhi and Mumbai, with plans to create another one in Chennai.<br /><br />For more information, visit indiaitaly.com/ItalicsWineClub.<br />DH News Service</p>
