Italians know their grapes and the Indo-Italian Chamber of Commerce and Industry (IICCI) wants to bring that knowledge to Bengaluru residents with the newly established Italics Wine Club Bangalore.
IICCI secretary general Claudio Maffioletti said Italy had an unparalleled love and passion for winemaking.
The industry is booming within the European nation with 340,000 wine producers collectively making 50 million hectolitres of wine a year.
Despite this volume, Maffioletti said Italy’s full potential in markets like India is far from being fulfilled.
“There is an emerging need not only to market wine as a product but also to promote Italy and Italian wine culture as a whole.”
“The Italics Wine Club will be the beginning of a love affair between India and Italian wine culture.”
In a first step in creating this connection with Bengaluru, a training programme was launched recently.
The Angels of Italian Wine was a two-day course teaching people about the world of wine, from food and drink pairings, to the history, geography and culture behind Italian wine through a series of lectures, interactive sessions and wine tastings.
Participants received an international certification recognising their new knowledge.
Maffioletti said in time, the Bengaluru club would help develop the Indian market for Italian wine.
A spokesperson for the IICCI said demand for wine was only increasing in India and Bengaluru. “We see a big market — the young people like to drink wine. It is a market that is increasing.”
Along with an increase in the demand for wine, there was also a demand for knowledge of Italian wines and culture.
Similar clubs have already been set up in Delhi and Mumbai, with plans to create another one in Chennai.
For more information, visit indiaitaly.com/ItalicsWineClub.
DH News Service
