'Cambridge Analytica has worked with Indian politicians since 2003'

'Cambridge Analytica has worked with Indian politicians since 2003'

'Cambridge Analytica has worked with Indian politicians since 2003'
Christopher Wylie, the former Cambridge Analytica employee, who exposed the Facebook data breach scandal, on Wednesday, tweeted details of Cambridge Analytica's activities in India.

"I've been getting a lot of requests from Indian journalists, so here are some of SCL's past projects in India. To the most frequently asked question - yes SCL/CA works in India and has offices there. This is what modern colonialism looks like," Wylie tweeted, along with a document.

The document reveals that since 2003, Cambridge Analytica, accused of illegally accessing data of Facebook users worked for several parties across India.

Address of SCL India HQ and Amrish Tyagi's OBI are the same

One of the images tweeted by Wylie shows the address of the SCL India's headquarters and a map of other branches across India. The address shows the HQ as being in Ghaziabad near Delhi and the other 9 branches being in Ahmedabad, Bangalore, Cuttack, Pune, Guwahati, Hyderabad, Indore, Kolkata, Patna and Pune.

Interestingly the address of the headquarters in the document is the same as that of Ovelano Intelligence Bureau (OBI) the Indian offshoot of the SCL. The website of OBI says they had worked for BJP, Congress, JD(U) and companies Airtel and ICCI. The Managing Director of the company, according to the website, is Amrish Tyagi, son of JD(U) leader K C Tyagi.

The website has been suspended since the revelation of irregularities in Cambridge Analytica.

2003 Madhya Pradesh elections

SCL India carried out a psephological study and opinion polling for a national party to identify swing voters. This was followed by more in-depth analysis of the behavioural dynamics at work in key seats which in turn informed the party's efforts to ensure a local structure and communicate on a strategy that matched the caste make-up and attitudinal positions of the pre-identified 'swing population.

2003 Rajasthan elections

A major state party contracted SCL India to carry out two pieces of work, one Internal aimed at assessing the party's organisational strength, the other external looking at the nature of the voting population and, more particularly, the attitudes and behaviours of politically-active individuals within the state.

Both consisted of quantitative surveys followed by qualitative in-depth interviews, the product of which was analysed using the Behavioural Dynamics methodology, though the subject of the enquiries and the implications for the party's strategic approach were naturally very different. SCL India also assisted the party in understanding how to use the diverse findings.

2007 Uttar Pradesh Elections

For the 2007 Uttar Pradesh elections, SCL India carried out a full political survey on behalf of a major party. The research included a party audit and a statewide census of politically active individuals using in-depth interviews to assess satisfaction levels of party workers at the booth level.

Kerala, West Bengal, Assam, Bihar, Jharkhand and Uttar Pradesh

In 2007, SCL India also undertook a research communication campaign to support a transnational programme for countering the Non-Desired Behaviour (NOB) of recruitment into, and support of, violent Jihadism.

The project focused on ancillary populations as opposed to perpetrators of violent Jihadism themselves and required an in-depth motivational understanding of the population of six states.

2009 General Elections

In the 2009 general elections, SCL India /Cambridge Analytica managed the campaigns of a number of Lok Sabha candidates. The research and campaign teams employed SCL India's proprietary data collection methodologies to form strategies that gave the clients successful election campaigns.

2010 Bihar Elections

SCL India was asked to provide electoral research and strategy for the 2010 Bihar Elections for the Janata Dal (United). SCL undertook a behavioural research programme targeting over 75% of households to assist the client in not only identifying the correct battlegrounds but also the right audiences, messages and most importantly the right castes to target with their campaigns.

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