Max Bupa Health begins life insurance business

‘Heartbeat’ is an individual and family oriented health insurance cover for Indians across all age groups. The new plan is available in three levels platinum, gold and silver provides cover for expenses including in-patient treatment, pre-and post-hospitalisation, maternity and childcare benefits. There is no age limit and family members across all age groups are insured with a comprehensive cover ranging from Rs 2 lakh to Rs 50 lakh, depending on age.

Alliance with hospitals

Max Bupa Health Insurance has a direct working relationship with a network of 375 hospitals and healthcare providers and it will service customers directly without third party involvement, through an in-house team of relationship managers. The company also has a 24/7 health line so that customers have easy access to health care.

With a pan India launch in six cities — Mumbai, Delhi, Pune, Chennai, Hyderabad and Bangalore, the company sees huge potential in India. Talking to Deccan Herald, Max Bupa Health Insurance Chief Executive Damien Marmion said, “India has only 3 per cent penetration of health insurance so we see a tremendous scope here. Also, the youth with a large disposable income comprise a majority of the population. We want to spread the message of  the importance of healthier, more successful lives to them.” The company has invested Rs 151 crore in the venture.