Flash memory drives Sandisk biz

According to Chief Financial Officer Judy Bruner, India and China account for major chunk of business.

“The figures were mere 25 per cent in 2006, but has doubled in the last four years,” she said. Bruner hoped the emergence of 3G and drive by mobile service providers and handset sellers to go rural would help maintain the spectacular growth flash memory cards have been enjoying in the last few years in India.

“As phones go rural, we would see greater need for memory capacity since mobile phones would become the sole device for consumption of entertainment contents for the rural population,” she said. In this regard, she said, this year, Sandisk has been working to enhance its brand image in India holding ‘Memory Yatras’ in small cities as also phone-based cards.