<p>Mumbai: Bollywood star Ajay Devgn on Friday announced the launch of Prismix, an AI-driven media company focused on generative storytelling technologies.</p>.<p>Devgn said Artificial Intelligence (AI) can enhance storytelling.</p>.<p>"With Prismix, we are stepping into the future of storytelling. AI is not just a tool but a creative partner that can help filmmakers and brands bring their vision to life in ways never imagined before. Our goal is to revolutionise media by making high-quality, AI-driven content more accessible and scalable," the actor-fimmaker said in a statement.</p>.<p>Devgn will serve as the chairman of Prismix, his nephew Danish Devgn, who will be the co-founder and chief business officer, <em>Taarzan</em> fame actor Vatsal Sheth, will be co-founder & chief executive officer, and Sahil Nayar will serve as co-founder & chief Creative Officer, and they aim to redefine storytelling, merging creativity with advanced AI technology to create groundbreaking media content.</p>.<p>Sheth said the company aims to redefine entertainment and guide AI in media.</p>.<p>"Our commitment lies in creating an ecosystem where storytelling meets efficiency, enabling stunning content production at scale," he said.</p>.<p>Prismix has already begun collaborating with mainstream media, education and other verticals to shape the future of AI-driven content creation. </p>
<p>Mumbai: Bollywood star Ajay Devgn on Friday announced the launch of Prismix, an AI-driven media company focused on generative storytelling technologies.</p>.<p>Devgn said Artificial Intelligence (AI) can enhance storytelling.</p>.<p>"With Prismix, we are stepping into the future of storytelling. AI is not just a tool but a creative partner that can help filmmakers and brands bring their vision to life in ways never imagined before. Our goal is to revolutionise media by making high-quality, AI-driven content more accessible and scalable," the actor-fimmaker said in a statement.</p>.<p>Devgn will serve as the chairman of Prismix, his nephew Danish Devgn, who will be the co-founder and chief business officer, <em>Taarzan</em> fame actor Vatsal Sheth, will be co-founder & chief executive officer, and Sahil Nayar will serve as co-founder & chief Creative Officer, and they aim to redefine storytelling, merging creativity with advanced AI technology to create groundbreaking media content.</p>.<p>Sheth said the company aims to redefine entertainment and guide AI in media.</p>.<p>"Our commitment lies in creating an ecosystem where storytelling meets efficiency, enabling stunning content production at scale," he said.</p>.<p>Prismix has already begun collaborating with mainstream media, education and other verticals to shape the future of AI-driven content creation. </p>