<p>Twitter India on Tuesday launched a special emoji to celebrate 25 years of "Dilwale Dulhania Le Jayenge", one of the biggest hits in Hindi cinema.</p>.<p>Backed by Yash Raj Films, "DDLJ", as it came to be known by, was the directorial debut of filmmaker Aditya Chopra.</p>.<p>The romance drama, which released on October 20, 1995, propelled Shah Rukh Khan and Kajol to stardom and made them one of the most loved onscreen pairs.</p>.<p>To celebrate the occasion, Khan and Kajol changed their names on Twitter to their iconic characters: Raj Malhotra and Simran Singh.</p>.<p>Cheryl-Ann Couto, Partnerships Manager at Twitter India, said the custom "DDLJ" emoji is a way to pay tributes to the film.</p>.<p>"Today, we are excited to celebrate one of the most iconic Indian romances, 'DDLJ', with the movie's innumerable fans on the service. With the new custom #DDLJ25 emoji, we hope to light up timelines with Tweets about this classic," Couto said in a statement.</p>.<p><strong>Also read: <a href="https://www.deccanherald.com/entertainment/entertainment-news/yash-chopra-thought-ddlj-climax-was-clich-how-kajol-became-senorita-and-more-as-film-turns-25-904571.html" target="_blank">Yash Chopra thought 'DDLJ' climax was cliché, how Kajol became 'Senorita' and more as film turns 25</a></strong></p>.<p>"DDLJ" garnered acclaim and also scripted history by becoming one of the longest running films in the country, with a matinee show dedicated to it at Mumbai's Maratha Mandir, which screened the film right till theatres were shut due to the coronavirus pandemic in March.</p>.<p>Anand Gurnani, Vice President - Digital and New Media, Yash Raj Films Pvt Ltd, said the silver jubilee celebrations of "DDLJ" this year coincides with YRF'S 50 years in the industry.</p>.<p>"It's an unforgettable once-in-a-lifetime moment. We're grateful and humbled with the volume of conversations around #DDLJ25 and through this special emoji being launched on this momentous occasion, we just wanted to gratify all our DDLJ fans worldwide by adding a little delight to their Twitter timeline.</p>.<p>"It's just our small way to say 'Thanks' for their unconditional love, over the years," Gurnani said.</p>.<p>The production house will also be hosting a "DDLJ" watchparty on Twitter for fans to revisit the film.</p>
<p>Twitter India on Tuesday launched a special emoji to celebrate 25 years of "Dilwale Dulhania Le Jayenge", one of the biggest hits in Hindi cinema.</p>.<p>Backed by Yash Raj Films, "DDLJ", as it came to be known by, was the directorial debut of filmmaker Aditya Chopra.</p>.<p>The romance drama, which released on October 20, 1995, propelled Shah Rukh Khan and Kajol to stardom and made them one of the most loved onscreen pairs.</p>.<p>To celebrate the occasion, Khan and Kajol changed their names on Twitter to their iconic characters: Raj Malhotra and Simran Singh.</p>.<p>Cheryl-Ann Couto, Partnerships Manager at Twitter India, said the custom "DDLJ" emoji is a way to pay tributes to the film.</p>.<p>"Today, we are excited to celebrate one of the most iconic Indian romances, 'DDLJ', with the movie's innumerable fans on the service. With the new custom #DDLJ25 emoji, we hope to light up timelines with Tweets about this classic," Couto said in a statement.</p>.<p><strong>Also read: <a href="https://www.deccanherald.com/entertainment/entertainment-news/yash-chopra-thought-ddlj-climax-was-clich-how-kajol-became-senorita-and-more-as-film-turns-25-904571.html" target="_blank">Yash Chopra thought 'DDLJ' climax was cliché, how Kajol became 'Senorita' and more as film turns 25</a></strong></p>.<p>"DDLJ" garnered acclaim and also scripted history by becoming one of the longest running films in the country, with a matinee show dedicated to it at Mumbai's Maratha Mandir, which screened the film right till theatres were shut due to the coronavirus pandemic in March.</p>.<p>Anand Gurnani, Vice President - Digital and New Media, Yash Raj Films Pvt Ltd, said the silver jubilee celebrations of "DDLJ" this year coincides with YRF'S 50 years in the industry.</p>.<p>"It's an unforgettable once-in-a-lifetime moment. We're grateful and humbled with the volume of conversations around #DDLJ25 and through this special emoji being launched on this momentous occasion, we just wanted to gratify all our DDLJ fans worldwide by adding a little delight to their Twitter timeline.</p>.<p>"It's just our small way to say 'Thanks' for their unconditional love, over the years," Gurnani said.</p>.<p>The production house will also be hosting a "DDLJ" watchparty on Twitter for fans to revisit the film.</p>