The smell of books...

Classics are already cool, aren't they? But Penguin India, in what is perhaps a one-of-its-kind project is out to make classics 'cooler' by what they are terming "engaging the reader's sensory organs". The Penguin Classics Store in collaboration with a Delhi-based perfumery has come out with a range of seven fragrances inspired by bestselling classics.

The idea is to bring out the essence of these selected classics through the olefactory route as it were! The fragrances are part of Penguin's broader initiative to bring readers back to classic literature and reintroduce these works to younger and newer audiences. So, fans and readers can avail of fragrances that bring to mind the distinctive setting and atmospherics of much-loved books such as Pride and Prejudice, Great Expectations, Little Women and others. The fragrances will soon be available at all Penguin Classics Store at Delhi, Mumbai and Bengaluru.