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When Shangri-La cast a spell...

It’s tempting to think that if he were alive today Hilton would have built on the success of Lost Horizon and monetised his concept of a hidden utopian valley, Shangri-La. Perhaps he would have launched a spa range with the requisite bath salts and scented candles or NFTs with the mountain (“Karakal”) and the monastery he conjured up as visual branding.
Last Updated : 02 March 2025, 02:14 IST
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Published 02 March 2025, 02:14 IST

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