<p>Following the success of protein-rich idli and dosa batter, the Karnataka Milk Federation (KMF) is now planning to introduce more whey protein based products. </p>.<p>“The marketing, planning, and the quality teams have been asked to study the market and come up with new products,” KMF managing director, Shivaswamy B told Metrolife.</p>.<p>KMF is currently planning to come up with protein-rich flavoured milk and yoghurt. </p>.<p>“Protein-rich products have a market. People are health conscious and go to the gym. Whey protein is common. To attract youngsters, we want to introduce protein-rich flavoured milk and such other products,” Shivaswamy added.</p>.<p>Another official said that the milk production in the state has improved significantly over the years which makes it important to look at production of new products. </p>.<p>The success of protein-rich idli and dosa batter in Bengaluru has also prompted the federation to introduce them in markets out of the city. </p>.<p>“The plan is to introduce them in tier-II cities like Mysuru, Tumkur, and Mangaluru,” a senior KMF official said. </p>.<p><strong>Expansion in north India </strong></p>.<p>KMF recently introduced Nandini milk in Delhi and Uttar Pradesh. The officials said that they were looking at stabilising the supply in these states before venturing into other states.</p>.<p>At present, close to 45,000 litres of Nandini milk is supplied across Delhi and Uttar Pradesh. </p>.<p class="bodytext">“We have just entered these markets and it is important to focus on stabilising the supply chain in one state before venturing into others. Now, Nandini has a presence in at least eight states and we need to settle down in these states before moving on to others,” a senior KMF official said. </p>.<p class="bodytext">KMF has also set up Nandini parlour in a few metro stations in Delhi and is planning to expand the market.</p>
<p>Following the success of protein-rich idli and dosa batter, the Karnataka Milk Federation (KMF) is now planning to introduce more whey protein based products. </p>.<p>“The marketing, planning, and the quality teams have been asked to study the market and come up with new products,” KMF managing director, Shivaswamy B told Metrolife.</p>.<p>KMF is currently planning to come up with protein-rich flavoured milk and yoghurt. </p>.<p>“Protein-rich products have a market. People are health conscious and go to the gym. Whey protein is common. To attract youngsters, we want to introduce protein-rich flavoured milk and such other products,” Shivaswamy added.</p>.<p>Another official said that the milk production in the state has improved significantly over the years which makes it important to look at production of new products. </p>.<p>The success of protein-rich idli and dosa batter in Bengaluru has also prompted the federation to introduce them in markets out of the city. </p>.<p>“The plan is to introduce them in tier-II cities like Mysuru, Tumkur, and Mangaluru,” a senior KMF official said. </p>.<p><strong>Expansion in north India </strong></p>.<p>KMF recently introduced Nandini milk in Delhi and Uttar Pradesh. The officials said that they were looking at stabilising the supply in these states before venturing into other states.</p>.<p>At present, close to 45,000 litres of Nandini milk is supplied across Delhi and Uttar Pradesh. </p>.<p class="bodytext">“We have just entered these markets and it is important to focus on stabilising the supply chain in one state before venturing into others. Now, Nandini has a presence in at least eight states and we need to settle down in these states before moving on to others,” a senior KMF official said. </p>.<p class="bodytext">KMF has also set up Nandini parlour in a few metro stations in Delhi and is planning to expand the market.</p>