NGO Child Rights and You unveils 'Girl Interrupted' initiative

Mumbai: Child Rights and You (CRY) has unveiled its initiative, Girl Interrupted, under the ambit of its ongoing Poori Padhai Desh Ki Bhalai campaign. This campaign is a loud call to address one of India’s most pressing issues—an interruption in girls’ education, particularly at the secondary level.

The Girl Interrupted campaign shines a spotlight on the stark reality that millions of Indian girls face when societal norms, financial barriers, and gender biases disrupt their educational journey. These interruptions don't just curtail their potential but significantly hinder societal and national progress.

The campaign is a series of images that make one stop and question why they are incomplete. In a world of technology, this is going back to basics where The Girl Interrupted initiative redefines how we perceive disruptions in education by creatively and provocatively showcasing their ripple effect. From compelling visuals and thought-provoking videos to nationwide awareness activities, every element of this campaign drives home the critical importance of uninterrupted secondary education for India’s girls.

Conceptualized by TistaThinks the campaign will emphasize the importance of a woman’s contribution to society and how a nation can prosper when women prosper.

Said Tista Sen: "This project is all heart. The issue that as a nation we are losing out because women are interrupted in their pursuit of education is both detrimental to society and a woman’s well-being. We wanted to shake apathy. Question why and more importantly becomes advocates for what is a basic right for the future of women and the country.”

Puja Marwaha, the CEO of CRY said, “In the first phase of Poori Padhai Desh Ki Bhalai, the campaign highlighted how essential it is for girls to complete their school education – not just for them but because the entire nation benefits from it."