<p>Rahman will endorse the Etios through various marketing campaigns, the company said Friday.<br /><br />"There is a very strong connect between the product and its brand ambassador, with both being global, innovative, reliable, and a class-above quality," said Hiroshi Nakagawa, managing director, TKM.<br /><br />The new Toyota hatchback is said to have been designed for the mass volume segment of the Indian market and will compete in the Rs.3-5 lakh price band.<br /><br />"I believe real quality is created when skill meets dedication, when insight meets inspiration, when passion meets perfection. This is why I am happy to be associated with Toyota. The same values drive Toyota in whatever they do," said Rahman on his association with Toyota.<br /><br />Sandeep Singh, deputy managing director, marketing, said <br />the Toyota brand in India would get stronger and far-reaching "with Rahman in our multi-media campaigns". <br /><br />TKM is aiming for sales of 70,000 units in the first year. It is targeting about 10 per cent share of the Indian passenger car segment by 2015.</p>
<p>Rahman will endorse the Etios through various marketing campaigns, the company said Friday.<br /><br />"There is a very strong connect between the product and its brand ambassador, with both being global, innovative, reliable, and a class-above quality," said Hiroshi Nakagawa, managing director, TKM.<br /><br />The new Toyota hatchback is said to have been designed for the mass volume segment of the Indian market and will compete in the Rs.3-5 lakh price band.<br /><br />"I believe real quality is created when skill meets dedication, when insight meets inspiration, when passion meets perfection. This is why I am happy to be associated with Toyota. The same values drive Toyota in whatever they do," said Rahman on his association with Toyota.<br /><br />Sandeep Singh, deputy managing director, marketing, said <br />the Toyota brand in India would get stronger and far-reaching "with Rahman in our multi-media campaigns". <br /><br />TKM is aiming for sales of 70,000 units in the first year. It is targeting about 10 per cent share of the Indian passenger car segment by 2015.</p>