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A purrfect match! Animal shelter puts lonely pets on Tinder

The Munich Animal Welfare Association got an advertising agency to shoot professional pictures of 15 animals
Last Updated 11 August 2021, 14:23 IST

A German animal shelter is trying a new approach to find homes for abandoned pets: it is posting their profiles on dating app Tinder in the hope that lonely humans looking for love might also settle for the company of a cat or a dog.

The Munich Animal Welfare Association got an advertising agency to shoot professional pictures of 15 animals including a black-and-white cat called "Captain Kirk" that it put on Tinder.

Jillian Moss from the animal shelter said several people have swiped right on Tinder to set up their first "date": "The response is insane, it's exploding everywhere."

After coronavirus lockdowns led to a surge in pet ownership, animal welfare experts have warned that many animals might be abandoned as the pandemic wanes.

"We hope that these animals really find a new partner, a 'purrfect match' in the long term and not just for a few weeks," said Benjamin Beilke, who is coordinating Tinder communication.

"There aren't only lonely souls among humans, but there are also a lot of lonely souls among animals."

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(Published 11 August 2021, 14:15 IST)

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