<p class="title">The government spent Rs 132.38 crore on advertisements for GST, an agency under the Ministry of Information and Broadcasting has said in reply to an RTI query.</p>.<p class="bodytext">As per the Bureau of Outreach and Communication under the ministry, the "expenditure on GST advertisements through this bureau" on print media stood at Rs 1,26,93,97,121.</p>.<p class="bodytext">It, however, said there was "nil" expenditure for the same on electronic media.</p>.<p class="bodytext">For outdoor media, the expenditure for GST advertisement stood at Rs 5,44,35,502, the bureau said in its RTI response dated August 9, 2018.</p>.<p class="bodytext">The bureau was replying to query on the sum spent by the Centre on advertising and awareness campaigns on GST.</p>.<p class="bodytext">The Goods and Services Tax (GST) was implemented on July 1, 2017. Ahead of its roll out, the Centre had gone for a media blitz to create awareness about the new tax regime.</p>.<p class="bodytext">Days ahead of the implementation, the government started coming out with full-page advertisement in leading dailies explaining various procedures and processes to be followed by industry for complying with GST rules.</p>.<p class="bodytext">The government had also roped in Bollywood megastar Amitabh Bachchan as brand ambassador to promote GST and inform people about its benefits.</p>.<p class="bodytext">The Central Board of Excise and Customs (CBEC) had also issued a set of 50 FAQs on various provisions of GST in the form of full-page advertisements in newspapers, answering queries of traders and business. </p>
<p class="title">The government spent Rs 132.38 crore on advertisements for GST, an agency under the Ministry of Information and Broadcasting has said in reply to an RTI query.</p>.<p class="bodytext">As per the Bureau of Outreach and Communication under the ministry, the "expenditure on GST advertisements through this bureau" on print media stood at Rs 1,26,93,97,121.</p>.<p class="bodytext">It, however, said there was "nil" expenditure for the same on electronic media.</p>.<p class="bodytext">For outdoor media, the expenditure for GST advertisement stood at Rs 5,44,35,502, the bureau said in its RTI response dated August 9, 2018.</p>.<p class="bodytext">The bureau was replying to query on the sum spent by the Centre on advertising and awareness campaigns on GST.</p>.<p class="bodytext">The Goods and Services Tax (GST) was implemented on July 1, 2017. Ahead of its roll out, the Centre had gone for a media blitz to create awareness about the new tax regime.</p>.<p class="bodytext">Days ahead of the implementation, the government started coming out with full-page advertisement in leading dailies explaining various procedures and processes to be followed by industry for complying with GST rules.</p>.<p class="bodytext">The government had also roped in Bollywood megastar Amitabh Bachchan as brand ambassador to promote GST and inform people about its benefits.</p>.<p class="bodytext">The Central Board of Excise and Customs (CBEC) had also issued a set of 50 FAQs on various provisions of GST in the form of full-page advertisements in newspapers, answering queries of traders and business. </p>