PepsiCo India launches New Cheetos Ocean Safari

PepsiCo India on Thursday announced the launch of cornmeal snack Cheetos-Ocean Safari that meets its global nutrition guidelines.

Cheetos Ocean Safari comes with three grains which include whole wheat flour, corn, rice and with the benefits of rice bran oil having lower saturated fat.

Made with whole wheat flour for wholegrain nutrition, Cheetos Ocean Safari provides approximately 15% of daily wholegrain requirement per serving.

It will be available in Rs 5 and Rs 10 packs distributed through traditional trade in the cities across South and West India.

One serve (30g) of Cheetos Ocean Safari provides less than 10% of the recommended daily allowance (RDA) of sodium and energy, driven from saturated fat for children.

Commenting on the launch, PepsiCo India Snacks Category Vice President Jagrut Kotecha said as a responsible food and beverage leader in India the company is continuously working towards improving our portfolio to cater to the growing consumer need for heathier products.

"The new Cheetos – Ocean Safari, made with the goodness of wholegrain and less than 10% RDA for sodium and energy, driven from saturated fat for kids is in line with our global Performance with Purpose (PwP) goals 2025 for reducing sodium and saturated fat levels in our snacks products," he said.

Till date the company has been successful in reducing 5% to 25% sodium across various variants of its snacks master brands, Lay’s and Kurkure and reduced 15% saturated fat in the entire Lay’s potato chips range, added Kotecha.

Cheetos, the world’s no 1 snack brand, is available in 3 variants, Cheetos Cheese Puffs, Masala Balls and the newly launched variant Ocean Safari. Cheetos Ocean Safari will be available in 4 exciting 3D animation shapes of dolphin, shark, starfish and cctopus, a first in the puffed snacks category.

PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India is supported by 62 plants across the country. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.