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IPL needs a 12-16 week window to match the likes of NFL: Mohit Burman

At USD 16.8 million, the IPL is only behind NFL (USD 36.8 million) in terms of per-match value but needs to catch up with its global rivals like NFL and leading European football leagues when it comes to the overall brand value pecking order.
Last Updated : 08 June 2025, 10:52 IST
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Published 08 June 2025, 10:52 IST

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