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Surf Excel
'Daag Acche Hain': Surf Excel is HUL's first $1bn brand
Surf Excel is now one of the only brands in the entire consumer packaged goods sector in India to achieve a $1 billion market capitalisation
17 February 2023, 11:03 IST
'Daag Acche Hain': Surf Excel is HUL's first $1bn brand
17 February 2023, 11:03 IST
RBI should have taken inflation cue from Surf Excel
Unilever managed to walk a tightrope between quantity and price but commodity cost pressures became too intense to keep up the illusion of affordability
16 May 2022, 09:12 IST
RBI should have taken inflation cue from Surf Excel
16 May 2022, 09:12 IST
Holi ad: Does controversy sell?
Featuring a Hindu girl and a Muslim boy, it has triggered a ‘#BoycottSurfExcel’ campaign, but is it possible the brand factored the outrage into its promotions?
14 March 2019, 08:50 IST
Holi ad: Does controversy sell?
14 March 2019, 08:50 IST