Snapchat brings gen AI-powered text-to-image creator feature 'Imagine Lens'

Besides churning out images using text prompts, users can edit a photo taken via phone. And, add things to the photo on Snapchat app.

Snapchat, a popular messenger app among youths, has launched a new generative Artificial Intelligence (gen aI) feature Imagine Lens.

The new AI Lens can assist users in generating images from just a text prompt. It is similar to Apple Image Playground and Google Pixel Studio.

The Imagine Lens is available to users with a Lens+ and Snapchat+ Platinum subscription. Besides churning out images using text prompts, users can edit a photo taken via phone. And, add things to the photo.

For instance, you can take a photo and with Imagine Lens turned on, he/she can add a hat on the head or add a cowboy costume. As you can see in the sample photo below, it is capable of adding a natural-looking costume onto the subject.

Imagine Lens on Snapchat app.

Here's how to use Imagine Lens on Snapchat:

Step 1: If you’re a Lens+ or Snapchat+ Platinum subscriber, you can find the Lens near the front of the Carousel or in the Exclusive category

Step 2: Select the Lens, then tap the caption to edit your prompt, or keep one of the pre-loaded prompts

Step 3: Create your Snap and then share it with a friend, to your Story, or save it to share outside of Snapchat

In a related development, Google has integrated video generator Veo-3 with Google Photos.

With this new feature, users can turn any still image into a short video in a few seconds. The content will look like a naturally shot video.

However, the content will feature a watermark and also include an invisible SynthID, allowing users to recognise that it is an artificially generated video.

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