<p>French fashion house Dior on Monday named K-pop star Jimin a global brand ambassador, broadcasting the tie-up on social networks with images of the BTS singer in sporty looks with an outdoor flair, designed by Kim Jones.</p>.<p>The move comes as European luxury houses look to tap into the global popularity of K-pop stars, particularly with younger shoppers.</p>.<p>The LVMH-owned label has also forged links with K-pop star Jisoo, of Blackpink, drawing crowds of screaming fans to Paris when she attends the label's runway shows.</p>.<p>Jimin, 27, whose full name is Park Ji-min, is one of the seven-member group BTS, which sparked a worldwide K-Pop frenzy with catchy, upbeat music and dance moves following its debut in 2013.</p>.<p>South Koreans have become the world's biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, according to analysts at Morgan Stanley.</p>.<p>The bulk of household wealth in the country, 76%, is held in the real estate market, while housing prices increased considerably in the past couple of years, noted the analysts. </p>
<p>French fashion house Dior on Monday named K-pop star Jimin a global brand ambassador, broadcasting the tie-up on social networks with images of the BTS singer in sporty looks with an outdoor flair, designed by Kim Jones.</p>.<p>The move comes as European luxury houses look to tap into the global popularity of K-pop stars, particularly with younger shoppers.</p>.<p>The LVMH-owned label has also forged links with K-pop star Jisoo, of Blackpink, drawing crowds of screaming fans to Paris when she attends the label's runway shows.</p>.<p>Jimin, 27, whose full name is Park Ji-min, is one of the seven-member group BTS, which sparked a worldwide K-Pop frenzy with catchy, upbeat music and dance moves following its debut in 2013.</p>.<p>South Koreans have become the world's biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, according to analysts at Morgan Stanley.</p>.<p>The bulk of household wealth in the country, 76%, is held in the real estate market, while housing prices increased considerably in the past couple of years, noted the analysts. </p>