Kia India introduces digital buying experience

Kia India has introduced an integrated solution application called ‘Kia Digi-Connect’ to further enrich the digital buying experience for its customers.

The company said that this is an industry-first video-based live sales consultation solution by Kia that is offered through website scheduling and integration with Kia’s CRM system.

This customised application will enable customers to connect with their nearest dealerships and get complete assistance using a video conference platform, offering them a showroom-like experience.

Developed bearing in mind the current pandemic situation, the solution will not only ensure the safety of customers, but also expedite and improve their buying process by offering a contactless and hassle-free car buying experience at the comfort of their homes.

Tae-Jin Park, Executive Director and Chief Sales and Business Strategy Officer, Kia India, said: “The Kia Digi-Connect initiative signifies Kia India’s bold and innovative approach towards offering a matchless premium customer experience, aligned with our new brand purpose - ‘Movement that inspires’. With this industry-first initiative, we have taken a step forward in transforming the purchase journey of our customers to a seamless, digital one.

“Technology-led digital transformation has been the primary approach for Kia India right at the outset and we are committed to spearheading the digital revolution in the Indian automotive industry going forward. We are confident that such digital innovations will offer great customer delight at every step of their car buying journey and make Kia India an aspirational and lovable brand in the country,” he added.

The company said that the Kia Digi-Connect app is a completely safe and secure platform and is integrated with Kia India’s Central Lead Management System to offer data privacy for customers.

To experience the digital buying solution, customers can go to the website and opt for video consultation where they can have a complete walk-through of Kia cars with the help of the Kia Experience Consultant at the showroom. The Kia Digi-Connect solution will also provide customers several additional options of 360-degree virtual experience through video call, screen and video sharing along with sharing of brochures, price list, etc. through digital medium during the video conference to further address their queries.

Additionally, the app allows customers to include multiple family members and friends on the same call from different geographic locations to collectively understand and discuss with dealership representatives, similar to a showroom visit experience.