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How to Get More Followers on Instagram

Last Updated 28 March 2024, 10:46 IST

Reaching an influencer status on Instagram (IG), where everyone anxiously awaits your next post, can be an uphill battle for those unprepared to work hard. More followers mean more sponsorships, more reach, more interactions among followers, and the ultimate goal, of course, more revenue for the Instagrammer.

Short of buying Instagram followers, many alternatives can be used to boost an Instagram account and get users worldwide to take a peek at what you have to share. Here are some valuable tips on how to get more followers on Instagram.

Tip 1 – Start With the Basics – Optimize Your Instagram Profile

Your Instagram bio may only be 150 characters, but there’s a lot you can say to make it effective and attractive to potential followers. Adding valuable information, like your nationality, what you do, and what your content will include, for example, “travel blogger,” will let your new followers know precisely what to expect from your account. Although you have to keep it short, remember to include a clear description embedded with distinctive personality details and what you’re really passionate about: animals, sports, traveling. Take your pick, and show it on your IG account.

Another essential element is to include a “call to action.” If you are passionate about traveling and will tell your followers all about your trips, invite your potential followers to join a community that will be full of adventurers.

Also, add links to your other platform accounts, such as YouTube or TikTok. If the purpose of your Instagram account is to sell products, add the link to your website or online store.

More importantly, don’t forget to use the Instagram algorithm in your favor.

Instagram’s algorithm search results favor usernames and bios that contain specific keywords. An easy way to get Instagram work on your behalf is to use the same username on every channel you have and use relevant keywords.

Additionally, make your username attractive and to the point. This is the first thing a user will see when they get to your profile, so make sure it reflects what they will find on your feed.

Tip 2 – A Marketing Plan Will Work Wonders for Your Profile

Whether you want to promote yourself or a brand, clearly defining your goals will be crucial to building an efficient Instagram strategy. You’ll need to consider some elements before embarking on the “how to get more followers on Instagram” road to success.

Define Your Audience

Knowing and connecting with your followers will give you a clear idea of what your content must include, whether you decide to buy Instagram followers or start from scratch. It can be as simple as envisioning how your content can aid your followers and what they are looking for and provide content accordingly.

Schedule Your Instagram Posts

Engaging with your followers will be difficult if you post content randomly without a defined schedule. Studies show that having a consistent post schedule will considerably improve followers’ engagement with your account. Plan the number and kind of posts and create a schedule. Over time, you’ll get a clear view of the days and times your posts impact your audience most. Use that to your advantage and create more traffic with attractive, engaging content.

Have a Unique Personality and Aesthetics

Boosting an Instagram profile will only be successful if you are consistent. This essential element on your journey is not limited to the number of posts or the kind of content you promote. You also need to reach a point at which your followers know it’s your post without the need to check your username. You can get there by maintaining certain elements, such as color palette harmony and a unique tone that matches your personality.

Tip 2 – Create Shareable Content

Here’s how to get more followers on Instagram by focusing on the content. While new content is always attractive, don’t be afraid to repurpose content you’ve already used. In truth, not every follower may have seen every one of your posts, so reposting the ones that achieved more interactions is a solid strategy to improve traffic and engagement.

Don’t forget to include memes on your Instagram feed. Memes have become one of the most successful trends on social media, and you don’t want to be excluded. People like to share content with which they can identify, and you’ll never know how far a post can get until you’ve tried posting shareable content.

Tip 3 – Use Hashtags and Geo-Tagging

Various Instagram tools will help you reach the locations where people like to hang out virtually. Using popular hashtags on your posts will get you where Instagram users gather, looking for content like yours. Research trending hashtags related to you and your Instagram feed and add them to your posts. You’ll strengthen your content’s reach with little to no effort.

Using geo-tagging is also an excellent strategy for attracting local followers. With Instagram, you can add your location to all kinds of content, including Reels, Stories, and carousels. Don’t be shy; use this powerful tool to attract new followers close to you.

Tip 4 – Partner With Relevant Influencers

Have you ever heard the phrase, “It’s not what you know, but who you know”? Well, when it comes to social media and how to get more followers on Instagram, both are equally important. Different strategies can be used to partner with an Instagram user or brand whose content is closely related to yours. Here are some ideas on how to get a mutually beneficial cooperation:

·        Exchange products. If your Instagram account promotes a product, you can reach out to influencers and offer it to them for free in exchange for publicity.

·        Pay an influencer for sponsorship. This strategy is as straightforward as it sounds. Research your niche, look for influencers whose content relates to yours, and pay them to promote your account. Many popular brands use this practice to reach new potential followers.

·        Create collaborative content. You can partner with followers in your niche or those closely related to yours to create content together. This could be a shared post, an Instagram Live, or a series of stories. Both accounts will benefit by reaching a broader audience and getting new potential followers.

New Followers Just Around the Corner

Creating a successful Instagram account with thousands of followers will be challenging for those unprepared to go the extra mile. You can always get a head start and buy Instagram followers. This practice will help you start on a high note and create curiosity among virtual bystanders. However, you’ll have to do your part.

Instagram is ready to provide you with every necessary tool to reach people worldwide with just one click. Simple strategies like the frequency of your posts, geo-tagging, relevant keywords, and related hashtags will get you closer to your goal of becoming an Instagram sensation. Just remember, you won’t see actual results unless you are consistent.

This article is part of a featured content programme.
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(Published 28 March 2024, 10:46 IST)

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