AI & proptech working hand-in-hand to revolutionise realty in 2025

The Indian property market is estimated to reach $1 trillion by 2030. Yet, despite our largest population, it isn’t the largest market in the world. However, the market witnessed a major shift in 2024.

On account of urbanisation, rise in disposable income and the need for luxurious housing, the tier 1 cities have seen a considerable growth in property sales and valuation. Another aspect that has contributed to this is the adoption of artificial intelligence (AI). 

The Indian proptech market has been slightly late to the AI-party. While automation solutions like PMS (property management software) have already existed in the market, a large chunk of operations was manual for a long time. But despite being late, proptech AI is expected to grow to $100 billion by 2030. This has emerged from the need for scalable solutions to grow businesses, streamline operations, provide ease to end users and reduce human reliability. 

Top 6 technologies you can encounter while househunting in 2025: 

1. AI-powered personalisation engines: AI-driven platforms now understand your implicit preferences through your interactions. For instance, if you haven’t applied any filters but consistently click on images featuring greenery, the algorithm will begin recommending homes with lush surroundings, even without you explicitly asking for it. This smart personalisation helps buyers discover properties that match their tastes and lifestyle, making house hunting intuitive, efficient, and delightfully accurate.

2. Conversational AI: Agentic AI and human-like bots are rapidly transforming the real estate landscape. Tasks traditionally reliant on third-party intermediaries are now being handled by intelligent virtual assistants that function as relationship managers. Various SaaS platforms are revolutionising operations by analysing agent calls to boost efficiency and productivity. Building on this foundation, they also offer ChatGPT-enabled voice and chat bots that deliver significantly enhanced customer service. Designed with India’s diverse linguistic landscape in mind, these bots come equipped with robust multilingual capabilities. Virtual assistant solutions have become essential in the proptech space—streamlining everything from customer support and site visit bookings to lead follow-ups and real-time conversation analysis. 

3. Virtual property tours: AR and VR home tours have changed the way of home viewing and open houses. With cities growing faster than ever and getting busier than ever, buyers are choosing to avoid the commute and explore housing options from the comfort of their homes. Multiple companies have entered the market to provide a 360 degree immersive and detailed home viewing experience. This technology is providing ease to the buyers, reducing lead conversion time and making decision-making faster. 

4. Society management apps: Society management apps have emerged as game changers for modern housing societies, revolutionising how communities operate and interact. From collecting rent and maintenance fees online to managing utility bill payments, these platforms have brought unprecedented convenience and transparency. Advanced features such as biometric and facial recognition for entry, real-time visitor tracking, and digital booking of common facilities like clubhouses or tennis courts have made security and access more efficient. What truly sets these apps apart is the integration of AI, which powers everything from predictive maintenance alerts and automated complaint resolution to data-driven insights for better resource planning. 

5. Internet of Things (IoT): With smart housing solutions entering the market, this particular AI proptech has soared through the ceiling. IoT solutions offer integration with house equipment like ACs, smart TVs, lightings, security and even maintenance. They are key in automating houses, optimising resources, reducing electricity consumption, predicting maintenance and building strong security systems. With more buyers moving towards luxury housing in India, there has been a surge in demand for home-automating IoTs. 

6. Market insights and trend updates: Proptech is using AI’s predictive analytics to forecast the rise or fall in property valuations. This will become a crucial tool for the builders, investors, buyers and sellers to make the most out of their property’s resale value. It will be faster and error-free in giving suggestions for future developments and purchases. 

With AI collecting big data from all around the location, it will also be able to showcase the property valuation and rental rates in any city. This becomes crucial for people who are trying to rent out spaces. There will be transparency in knowing the real rental rates in their desired areas. 

AI is leading the proptech industry to the next level. Market penetration for both builders and buyers will become easier with reliable data available for decision-making. The AI solution is making the real estate market more secure than ever by providing bias-free recommendations and thorough screening processes to meet the needs of its users. Be it conversational AI or fast-growing IoT segment, the real estate market is on the way to major operational automation. 

(The writer is  CEO and Co-founder, NoBroker)