Explained | How Trump family took over World Liberty Financial as it raised hundreds of millions

London/New York: As World Liberty Financial raised more than half a billion dollars, President Donald Trump’s family took control of the crypto venture and grabbed the lion’s share of those funds, aided by governance terms that industry experts say favor insiders. Launched last fall, World Liberty’s goal is to allow people to access financial services using cryptocurrencies and without intermediaries like banks in what is called decentralized finance, or DeFi. But it has yet to launch a public platform and has reported only a small staff, a review of the project shows. Even so, World Liberty said in mid-March it had raised $550 million selling so-called governance tokens. Most of those sales took place after Trump’s election win in November, Reuters calculations show.

The tokens, which go by the symbol $WLFI, give holders the right to vote on changes to the project’s underlying code and to signal their opinion on its direction and plans. They cannot be traded.

As its fundraising got traction, World Liberty disclosed in January that the Trump family had taken control of the business, a review of changes in the fine print on World Liberty’s website shows. Two of its co-founders, crypto entrepreneurs Zak Folkman and Chase Herro, were replaced as the controlling parties of World Liberty by an entity in which the Trump family holds a 60% stake.

The changes have not been previously reported.

Overall, the Trump family now has a claim on 75% of net revenues from token sales and 60% from World Liberty operations once the core business gets going. The arrangement means the Trump family is currently entitled to about $400 million in fees. After World Liberty's co-founders take their cut, the crypto venture will be left with 5 per cent of the $550 million raised to date to build the platform, according to Reuters calculations.

The arrangements, including the Trump family’s large share of the project’s revenues and the non-tradeable nature of the governance tokens, make World Liberty unusually centralized for the industry, according to a survey of the practices of the five largest DeFi lending platforms and interviews with four US academics who study the crypto industry.

"It's hard for me to see any economic benefit to the owner of these tokens," said Jim Angel, an associate professor at Georgetown University who has written about DeFi regulation.

David Krause, a longtime finance professor at Marquette University in Milwaukee who recently published a study of World Liberty, said that the structure of the project “pretty much excludes public investors or token holders from any meaningful financial participation.”

A White House spokesperson referred questions about World Liberty to the Trump Organization. The Trump Organization's chief legal officer and the president's two older sons, who are executives at the company, did not respond to requests for comment.

The Trump Organization announced in January that the president's investments, assets and business interests would be held in a trust managed by his children and he would play no role in day-to-day operations or decision-making. The family's business also retained an attorney to serve as an ethics adviser to "avoid any perceived conflicts of interest."

Folkman and Herro did not reply to Reuters questions in person and in writing. In a post on social media platform X on March 14, World Liberty said it “is a DeFi project with a tremendous mission to build and democratize a new financial system for the benefit of millions.”

At a conference in February, Herro said the plan was to open crypto investing to everyday Americans such as teachers, dentists and firemen. His business partner, Donald Trump Jr, the president's son, has complained about the family being excluded from traditional banking in the aftermath of his father's first term.

Crypto President

The Trump family’s investment in World Liberty ties the personal fortunes of a sitting US president to an asset class that sits at the outer edges of both risk and regulation. Trump has promised to be the “crypto president,” who will popularize its mainstream use in America. He has said he backs crypto because it can improve the banking system and increase the dominance of the U.S. dollar. At the same time, the Trump family, long rooted in skyscrapers and country clubs, has opened beachheads in crypto, quickly gaining hundreds of millions of dollars. A so-called meme coin promoted by Trump has generated at least $349 million in fees for entities connected to the president, according to crypto data firm Chainalysis. The prospect of Trump and his family benefiting from deregulation has drawn criticism from his political opponents and some government ethics experts who say it creates the potential for conflicts of interest and influence peddling.

"You've got the guy in charge who is responsible for his own regulation," said Ross Delston, a former U.S. banking regulator who has acted as an expert witness on anti-money laundering issues for the government.

Delston also pointed to the potential for people buying $WLFI tokens to earn political favor. It would be “the perfect vehicle,” he said, for governments or oligarchs overseas “to funnel money to the president."

World Liberty has attracted well-heeled buyers: Almost 70 per cent of the money raised came from wallets that spent at least $100,000, and more than 50 per cent was buys of $1 million or more, according to a Reuters analysis of publicly available information on transactions. While buyers of $WLFI gave their names to the venture, the identity of nearly all of those big spenders is hidden from public view by anonymous crypto wallets. Among a handful of buyers that Reuters was able to identify, several said they bought into the token because they believed Trump’s involvement would help it succeed as a business.

‘Let's go pursue it'

World Liberty’s beginnings lie in the convergence of two obscure figures on the crypto scene and some of the most powerful people in American politics.

Folkman and Herro entered Trump circles via the family of New York real estate mogul Steve Witkoff, a longtime Trump friend who is now also his envoy to the Mideast. The two crypto entrepreneurs had already collaborated on several companies together focused on making money from online ventures. Their business background includes past instances of dissolution, litigation and unpaid debts, according to corporate records, state filings and U.S. court documents. Early in his career, Folkman offered seminars on how to “date hotter girls.”

Steve Witkoff said he was introduced to the pair by one of his sons, when speaking about how the deal came together on a crypto podcast hosted in September by the Trump family.

After meeting the two crypto businessmen and hearing them speak about the difficulties of getting credit in traditional finance, Witkoff said he thought of the Trumps. He set up a meeting with Donald Trump and his two oldest sons for Herro and Folkman to describe the opportunities of DeFi. The Trumps, Witkoff said, were smitten: “We said, ‘Let’s go pursue it.’”

Witkoff did not respond to requests for comment.

Despite Trump’s backing, token sales were slow at first. According to a U.S. regulatory filing by the company dated October 30 - around two weeks after World Liberty sales had begun - the venture’s total amount sold was only $2.7 million.

Then, on November 25, less than three weeks after Trump won the U.S. election, Justin Sun, a Hong Kong-based crypto entrepreneur who was fighting a U.S. securities fraud lawsuit, announced that he’d sunk $30 million into $WLFI - the amount the company said it needed to jumpstart operations.

“His amount was pretty meaningful at that point,” said “Ogle”, a World Liberty security adviser who only goes by that pseudonym and has appeared in video interviews with his face obscured by a bandana and sunglasses.

Sun has said his investment has since risen to $75 million. As well as its single-largest known investor, he has become an advisor to the project. Meanwhile, the U.S. Securities and Exchange Commission in February paused its case against him, citing public interest.

Sun didn’t respond to a request for comment. The SEC declined to comment.

Taking Charge

Initially, Herro and Folkman were listed as the “sole directors and members” of World Liberty Financial Inc, the main entity developing the platform, according to World Liberty’s terms and conditions, last updated in October.

On January 19 and 20 - the day of Trump’s inauguration - World Liberty raised almost $300 million in a frenzy of token sales, according to a Reuters analysis of blockchain data. Around that time, its website was updated to say WLF Holdco LLC now controlled World Liberty Financial Inc. And DT Marks DeFi LLC – Trump’s company – now held about 60% of WLF Holdco. It did not disclose who owns the rest.

The president’s son, Eric, also gained a seat on WLF Holdco’s board of managers.

Reuters could not ascertain the terms of any deals between Trump and his partners that led to the changes.

Angel, the Georgetown professor, said the corporate structure had put several layers of entities between Trump and World Liberty, protecting the president from any potential legal action should something go wrong. “He can say: ‘You can't sue me because I'm not involved’,” Angel said.

An outlier

The five largest DeFi lending platforms, as ranked by data site DefiLlama, all have governance tokens that give holders voting rights. But unlike World Liberty, those five platforms either allocated the majority of their governance tokens to be given away for free to users, sold them to venture capitalists in return for money to build the platform, or paid them to partners in return for building the project.

World Liberty governance tokens lack another critical feature of those issued by other DeFi platforms – the ability of token holders to vote for the platform to pay them a share of its profits. World Liberty has told token holders any vote to breach its existing deals with Trump and other backers would have no force, according to a 13-page description of the business released in October. Folkman told a New York audience on March 18 that the company is working on three main products, including a “lend and borrow” market that would be announced soon and a personal finance application. World Liberty also said in March that it is planning to launch a stablecoin, known as USD1, that will be backed by assets such as U.S. Treasuries and redeemable for a dollar.

One company that World Liberty has collaborated with is Ondo Finance. The startup, founded in 2021 by former Goldman Sachs employees, lets users buy blockchain-based tokens backed by U.S. Treasuries and other assets such as money market funds, thereby earning interest. The two companies said in a statement that they would collaborate to “advance the adoption of tokenized real-world assets.”

“They're all in early stages, but we're exploring what they're doing at a very high level,” Nathan Allman, Ondo’s CEO, told Reuters. While World Liberty has also used some of the money it raised to invest in other cryptocurrencies, it has yet to launch a DeFi platform.

Two software developers listed on World Liberty's website are based in Romania, according to their social media profiles. Octavian Lojnita was previously a developer at Dough Finance, a Herro and Folkman project that collapsed last year after being hacked, according to Lojnita's online profile and the publicly available source code of Dough. The online handle for a second developer at Dough matches that of Bogdan Purnavel, also at World Liberty.

Lojnita declined to discuss his involvement in World Liberty. Purnavel referred questions to World Liberty.

The coding for contracts posted to the project’s blockchain – a public-facing database – shows that World Liberty “appears to still be in development, with several functionalities not yet implemented or fully operational,” according to a review in late March by CertiK, a cybersecurity company that audits projects for security flaws.