<p>Bengaluru: Over 2 lakh jobs are expected to be generated this festive season, across various sectors including retail, e-commerce, logistics, and consumer services.</p>.<p>Every year, during the festive season, which begins in the second week of August, companies hire more people to cater to the increased demand.</p>.<p>Hiring for this year’s festive period is up by about 20–25% compared to last year. Sectors such as quick commerce and third-party logistics are driving the uptick, supported by significant investments in supply chain and last-mile delivery infrastructure. Of the projected new jobs, 70% are expected to be gig roles, while 30% are permanent, suggesting that companies are adopting a blended workforce model to balance flexibility and scale, said NLB Services.</p>.<p>Many large q-commerce and ecommerce players are projected to retain 26% of this expanded workforce beyond the festive window, pointing to a structural shift rather than a seasonal spike.</p>.Goodbye, $165,000 tech jobs. Student coders seek work at Chipotle..<p>Like last year, this year is also expected to witness a significant surge in hiring across Tier-2 and Tier-3 cities, which are projected to strengthen their role as active growth centres. Locations such as Bhubaneswar, Kochi, Indore, Surat, and Nagpur are anticipated to see a 30–40% increase in gig hiring compared to the same period last year. With these cities emerging as micro-fulfilment hubs for retail and e-commerce companies, Tier 2 cities accounted for 47% (YoY) of total gig hiring during the last festive season, which is expected to rise to 50% in FY26.</p>.<p>Also, in the gig economy—particularly in sectors like customer experience, delivery, grooming, and food services—is expected to see a notable rise in female workforce involvement. Compared to FY25, this season is projected to witness a 30-35% increase in women taking up short-term or gig-based roles.</p>.<p>Sachin Alug, CEO, NLB Services, said, “Over 35% of businesses are now rethinking festive hiring as a component of their long-term talent strategy. We’re seeing companies invest in pre-festive skilling initiatives, revisit their workforce diversity goals, and increasingly view seasonal demand as a testing ground for agile workforce models. While metros like Bengaluru, Mumbai, and Delhi continue to lead in demand by volume, the real growth momentum is shifting to Tier 2 and Tier 3 cities—where talent supply is strong, operational costs are lower, and attrition rates remain minimal.”</p>.<p>Ahead of the festive season, Myntra on Monday said that it observed significant growth in D2C beauty adoption from Tier 2 and Tier 3 cities, particularly in the Northeast and East regions, which have shown a growth upwards of 150%</p>
<p>Bengaluru: Over 2 lakh jobs are expected to be generated this festive season, across various sectors including retail, e-commerce, logistics, and consumer services.</p>.<p>Every year, during the festive season, which begins in the second week of August, companies hire more people to cater to the increased demand.</p>.<p>Hiring for this year’s festive period is up by about 20–25% compared to last year. Sectors such as quick commerce and third-party logistics are driving the uptick, supported by significant investments in supply chain and last-mile delivery infrastructure. Of the projected new jobs, 70% are expected to be gig roles, while 30% are permanent, suggesting that companies are adopting a blended workforce model to balance flexibility and scale, said NLB Services.</p>.<p>Many large q-commerce and ecommerce players are projected to retain 26% of this expanded workforce beyond the festive window, pointing to a structural shift rather than a seasonal spike.</p>.Goodbye, $165,000 tech jobs. Student coders seek work at Chipotle..<p>Like last year, this year is also expected to witness a significant surge in hiring across Tier-2 and Tier-3 cities, which are projected to strengthen their role as active growth centres. Locations such as Bhubaneswar, Kochi, Indore, Surat, and Nagpur are anticipated to see a 30–40% increase in gig hiring compared to the same period last year. With these cities emerging as micro-fulfilment hubs for retail and e-commerce companies, Tier 2 cities accounted for 47% (YoY) of total gig hiring during the last festive season, which is expected to rise to 50% in FY26.</p>.<p>Also, in the gig economy—particularly in sectors like customer experience, delivery, grooming, and food services—is expected to see a notable rise in female workforce involvement. Compared to FY25, this season is projected to witness a 30-35% increase in women taking up short-term or gig-based roles.</p>.<p>Sachin Alug, CEO, NLB Services, said, “Over 35% of businesses are now rethinking festive hiring as a component of their long-term talent strategy. We’re seeing companies invest in pre-festive skilling initiatives, revisit their workforce diversity goals, and increasingly view seasonal demand as a testing ground for agile workforce models. While metros like Bengaluru, Mumbai, and Delhi continue to lead in demand by volume, the real growth momentum is shifting to Tier 2 and Tier 3 cities—where talent supply is strong, operational costs are lower, and attrition rates remain minimal.”</p>.<p>Ahead of the festive season, Myntra on Monday said that it observed significant growth in D2C beauty adoption from Tier 2 and Tier 3 cities, particularly in the Northeast and East regions, which have shown a growth upwards of 150%</p>