The company, however, has not specified by how much the price of the car, which was launched in March with at price of Rs 3.5 lakh to Rs 4.48 lakh, will be hiked. “The cost is rising, steel prices are up, components are costlier, ” Ford India Executive Director (Marketing, Sales & Services) Nigel Wark told PTI.
Published 28 May 2010, 15:37 IST