<p>“Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time,” Google Vice-President of Product Management Susan Wojcicki said. The deal will help Google in its efforts to develop more effective tools for creating, serving and analysing emerging mobile ads formats.</p>
<p>“Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time,” Google Vice-President of Product Management Susan Wojcicki said. The deal will help Google in its efforts to develop more effective tools for creating, serving and analysing emerging mobile ads formats.</p>