<p>Mukesh Ambani's Reliance Industries plans to embed its e-commerce app JioMart into WhatsApp within six months, <em>Mint</em> reported on Monday, as the Indian conglomerate looks to ramp up its retail and grocery business in the country.</p>.<p>Reliance, which has been trying to move away from its mainstay oil and energy business, had last year raised about $26 billion from investors like Google and Facebook for its digital and retail arms as it takes on Amazon and Walmart-backed Flipkart in India.</p>.<p>The move to integrate JioMart with WhatsApp will allow hundreds of millions of users to order products from Reliance without having to leave the app, <em>Mint</em> said, citing two officials aware of the development.</p>.<p>At last count, WhatsApp had about 400 million users in India. Facebook invested $5.7 billion for a 9.99 per cent stake in Jio Platforms last year.</p>.<p>JioMart was launched in May last year with plans to be operational across 200 cities in India. The e-commerce venture of Reliance's retail arm offers free express grocery delivery from neighborhood mom-and-pop stores.</p>.<p>Reliance Industries and WhatsApp owner Facebook did not immediately respond to <em>Reuters</em> requests for comment.</p>
<p>Mukesh Ambani's Reliance Industries plans to embed its e-commerce app JioMart into WhatsApp within six months, <em>Mint</em> reported on Monday, as the Indian conglomerate looks to ramp up its retail and grocery business in the country.</p>.<p>Reliance, which has been trying to move away from its mainstay oil and energy business, had last year raised about $26 billion from investors like Google and Facebook for its digital and retail arms as it takes on Amazon and Walmart-backed Flipkart in India.</p>.<p>The move to integrate JioMart with WhatsApp will allow hundreds of millions of users to order products from Reliance without having to leave the app, <em>Mint</em> said, citing two officials aware of the development.</p>.<p>At last count, WhatsApp had about 400 million users in India. Facebook invested $5.7 billion for a 9.99 per cent stake in Jio Platforms last year.</p>.<p>JioMart was launched in May last year with plans to be operational across 200 cities in India. The e-commerce venture of Reliance's retail arm offers free express grocery delivery from neighborhood mom-and-pop stores.</p>.<p>Reliance Industries and WhatsApp owner Facebook did not immediately respond to <em>Reuters</em> requests for comment.</p>