Parents do not provide sex education to kids: Study

Six out of 10 parents do not provide sex education to their kids, according to a study.

Velocity MR, a market research and analysis company, recently conducted the study across demographics to understand the impact of digital media on children.

The study took a sample size of 2,268 children from Bangalore, Mumbai, Delhi, Kolkata, Hyderabad, Chennai, Ahmedabad, and Pune.

The study found that seven in every 10 kids across age groups around the world play online games with friends, nine in 10 parents of kids in 6-10 years age group agreed that pop-ups expose their children to unwanted content and one in every two children spend at least two to three hours on the internet every day.

The days when children loved to indulge in outdoor activities have gone. Influence of technology in the field of gaming continues to grow rapidly. As the popularity of computer and video games have increased exponentially, they have also caused drastic behavioural changes among the current generation of children, said Jasal Shah, Managing Director and CEO of Velocity MR.

Blue Whale, the recent online game, which lead to suicides among children is an example of the adverse effects of online gaming. This shows that parents must play an active role in monitoring children's online activities, Shah added.

The study also found that nine in every 10 parents believed that internet helps children in education. Only a third of parents said their kids are exposed to sex education at school, three in every five kids have access to an internet-based TV and around 55% parents said their kids started using the internet between six to 10 years of age.

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