<p>In fact, her cheeky campaign got 23-year-old Vancouver woman Yael Cohen an invitation to the White House for the Next Generation Leaders Conference in the summer. Surprisingly, the official invitation not only mentioned F*** Cancer, but the White House printed it without benefit of asterisks, Cohen told the local Vancouver Sun daily.<br /><br />With her message printed unexpurgated on T-shirts and other garments, she has taken her anti-cancer campaign across Canada and the US.<br /><br />She says she was inspired to undertake the shocking campaign after early detection of cancer saved her 50-year-old mother Diane. Right after her mom's surgery, she said she made the T-shirt that said F*** Cancer and asked her mom to wear it all the time.<br />"It was her (mom) trophy. It was her pride. And it was unbelievable. We couldn't walk a block without people hugging her, high-fiving her, telling her their stories, crying. I needed to harness the momentum while we had it,'' the young woman told the newspaper.<br /><br />After preparing the shocker T-shirt, she said she set up her Ingaba Charitable Initiatives Society to disseminate information about early detection of cancer. Ingaba is Zulu word for mission.<br /><br />"Early detection was the key for my mother. We spend billions of dollars looking for the cure . . . but early detection is the best prevention,'' she was quoted as saying.<br />"Nobody talks to us about cancer. We aim to start a conversation about cancer, a conversation with our families. 'Where is the family risk?' Have you had your mammogram? 'Have you had a colonoscopy?'"<br /><br />She said, "F*** is the new 'very' for my generation,'' and its cheeky application is "never meant to offend, but it starts the conversation. F*** Cancer is not something I see as crass. We're raised not to talk about our bodily functions and not to swear, and this does both.''</p>
<p>In fact, her cheeky campaign got 23-year-old Vancouver woman Yael Cohen an invitation to the White House for the Next Generation Leaders Conference in the summer. Surprisingly, the official invitation not only mentioned F*** Cancer, but the White House printed it without benefit of asterisks, Cohen told the local Vancouver Sun daily.<br /><br />With her message printed unexpurgated on T-shirts and other garments, she has taken her anti-cancer campaign across Canada and the US.<br /><br />She says she was inspired to undertake the shocking campaign after early detection of cancer saved her 50-year-old mother Diane. Right after her mom's surgery, she said she made the T-shirt that said F*** Cancer and asked her mom to wear it all the time.<br />"It was her (mom) trophy. It was her pride. And it was unbelievable. We couldn't walk a block without people hugging her, high-fiving her, telling her their stories, crying. I needed to harness the momentum while we had it,'' the young woman told the newspaper.<br /><br />After preparing the shocker T-shirt, she said she set up her Ingaba Charitable Initiatives Society to disseminate information about early detection of cancer. Ingaba is Zulu word for mission.<br /><br />"Early detection was the key for my mother. We spend billions of dollars looking for the cure . . . but early detection is the best prevention,'' she was quoted as saying.<br />"Nobody talks to us about cancer. We aim to start a conversation about cancer, a conversation with our families. 'Where is the family risk?' Have you had your mammogram? 'Have you had a colonoscopy?'"<br /><br />She said, "F*** is the new 'very' for my generation,'' and its cheeky application is "never meant to offend, but it starts the conversation. F*** Cancer is not something I see as crass. We're raised not to talk about our bodily functions and not to swear, and this does both.''</p>