The Databazaar Media channel is the first Indian content channel on the IPTV platforms of the future and brings a tremendous opportunity for Indian content owners to reach the huge and rapidly growing Indian audience in North America.
Roku is the leading Internet streaming television device and now becomes the first to feature a full Indian content channel that serves a major ethnic market in North America.
"We strongly believe that exhibition platforms of the future will be a convergence of Internet technology, media and audience behaviour," said Oney Seal, founder & CEO of the Databazaar Group.
"With the launch of the Databazaar Media channel, we are able to provide a next-generation platform for Indian content to a significant demographic segment," he said.
Roku players already offer a wide range of entertainment options with more than 100 channels currently available to choose from.
In addition, starting at just USD 59.99, the family of Roku players is incredibly affordable and easy to set up and use.
The addition of Databazaar expands the breadth of content that is now readily available for viewing in high definition on TV as well as expanding the customer reach of the Roku family of products.
"Databazaar gives Roku customers access to quality Indian movies, TV shows and events in the widest array of languages further enhancing theoverall Roku experience," said Jim Funk, vice president of Business Development for Roku, Inc.
"The introduction of Databazaar will allow us to continue to address the content demands from our own customer base, while expanding our product's reach to the millions of expatriates currently residing in the US," he said.
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