The 52-year-old singer's clothing line 'Material Girl', aimed at teenage girls, was launched last year with Momsen fronting its campaign. But the 'Frozen' hitmaker seems eager to get a new face for the range. According to a posting on the company's official website an advert proclaims next to the picture of 17-year-old Momsen: "Desperately seeking Material Girl", reported Contactmusic.
"Living in a material world and we need material girls. Looking for the hottest girl on the scene, she is never afraid," reads the ad.
Madonna's 14-year-old daughter Lourdes has added her own personal style to the collection.
"I think this line is absolutely an extension of her taste. We like to combine a plaid or a flannel with a lace or leather with lace or rhinestones. So we mix and match textures and fabrics and elements that are both masculine and feminine," said Madonna.
(Published 12 January 2011, 01:58 IST)