CEO Pasquale Natuzzi said they plan to open up 15 shops in India by 2011 . The company will exhibit its Natuzzi, Italsofa an Edition brands with the price range from Rs 1.5 lakh to Rs 6 lakh at these various branches. 

Indian Country Manager Nitin Bahl said they will tie up with franchise partners. “We are planning to open up sales points like flagship shops, monoshops and galleries. We have begun operations in New Delhi and Bangalore,” he added.