<p>"Copies of `My Experiments With Truth' will be sold at malls, cinema houses, corporate offices and other public places across the city," a Bombay Sarvodaya Mandal spokesperson said.<br /><br />After reading the autobiography and realising the relevance of Gandhi's ideas to modern management, and also to learn marketing through practise, the Chetana students decided to sell 11,000 copies in a month, he said.<br /><br />Gandhi's Autobiography is one of the highest-selling books in the country. This year, over 3.36 lakh copies of the autobiography, published by Navjivan Trust, Ahmedabad, have been sold in 16 Indian languages.<br /><br />The students will sell English, Hindi, Marathi and Gujarati versions of the autobiography. Earlier, the students had set themselves a target of selling 5,000 copies of the book in a month; they met it within a fortnight. Now they have raised the bar.<br /><br />The project, a part of their academic programme, is being implemented jointly with Bombay Sarvodaya Mandal, and is dedicated to the memory of veteran Gandhian, late Madhukarrao Chaudhari.<br /><br />The students have handled the design of the programme, sponsorship, operations, marketing, permissions and sales themselves.</p>
<p>"Copies of `My Experiments With Truth' will be sold at malls, cinema houses, corporate offices and other public places across the city," a Bombay Sarvodaya Mandal spokesperson said.<br /><br />After reading the autobiography and realising the relevance of Gandhi's ideas to modern management, and also to learn marketing through practise, the Chetana students decided to sell 11,000 copies in a month, he said.<br /><br />Gandhi's Autobiography is one of the highest-selling books in the country. This year, over 3.36 lakh copies of the autobiography, published by Navjivan Trust, Ahmedabad, have been sold in 16 Indian languages.<br /><br />The students will sell English, Hindi, Marathi and Gujarati versions of the autobiography. Earlier, the students had set themselves a target of selling 5,000 copies of the book in a month; they met it within a fortnight. Now they have raised the bar.<br /><br />The project, a part of their academic programme, is being implemented jointly with Bombay Sarvodaya Mandal, and is dedicated to the memory of veteran Gandhian, late Madhukarrao Chaudhari.<br /><br />The students have handled the design of the programme, sponsorship, operations, marketing, permissions and sales themselves.</p>