Following low tax collection on hoardings in the City and a high number of unauthorised advertising in the City, the Bruhat Bangalore Mahanagara Palike has now ordered its officials to stop the registration of applications of all new advertising agencies with immediate effect.
At a review meeting held recently, the Palike top brass also decided to bring out a new advertising policy to ensure that the old system of ad-hoc distribution of advertising is brought to an end.
As a result, all existing contracts and approvals for these banners and flexiboards would come to an end on June 30, 2011.
Umbrella auction
Orders have also been given to the BBMP Advertising Department to auction nearly 1,940 Police Umbrellas which have been left out of the advertising revenue ambit.
The BBMP have stated that out of the 2000 Police umbrellas to be procured, only 60 would remain in the limits of the Police and the rest would be auctioned for advertising under a tendering process.
Tenders
The Palike has also informed that 300 hoardings which are under the BBMP would be auctioned under a tender process.
The Palike has also stated that advertising tax will be levied against those hoardings and banners in petrol bunks, except those which are displaying the oil distribution company’s name.
The BBMP has also issued directions to the Zonal offices to take stern action against those who have put up posters, banners and other flexiboards on trees and poles.
The action will be taken up under the Karnataka Open Place (Prevention of disfigurement) Act 1981.
