To teach Mangaloreans the art of brewing a perfect cuppa, Café Coffee Day (CCD) has organised ‘Coffee Festival,’ a consumer connect initiative where the consumers will have a chance to learn the art of coffee making from the experts.
Initiating the one month fest in Mangalore, CCD Food and Beverage Manager Felix Daniel gave the media persons a complete demonstration on preparing coffee with tools such as plunger and stovetop espresso maker at Adlabs Café in Bharath Mall on Tuesday.
Imparting important tips on coffee brewing, he said that one should store coffee powder in an airtight container to retain freshness and aroma. Asking people to use fresh coffee powder, water and fresh milk, he stressed that the temperature of hot water should not be lower than 195 degree Fahrenheit and higher than 205 degree Fahrenheit. “Do not reheat the coffee as it becomes bitter and do not re-use coffee residues to make a second cup as it looses its flavour and aroma,” he said.
The consumer connect initiative started a year ago and the coffee festival is being held at different CCD outlets for a month. The festival that kicked off in Pune initially has been held in Chandigarh, Kolkotta, Guwahati, Shillong, Jamshedpur, Bhopal, Indore, Kanpur, Nagpur, Chennai, Hyderabad and Bangalore. The festival will also be held in Mysore from June 30.
The coffee festival will be held till July 28 at Adlabs Café, City Center Mangalore Café and Balmatta Café. Consumers can walk in and learn to brew a perfect cup of coffee from the experts and also can brew coffee themselves and get a participation certificate for free.
Consumers also have an opportunity to purchase their home coffee making kits which comprises of coffee making machines and coffee powders. CCD has different range of powders such as Dark Forest which is 100 per cent pure coffee and costs Rs 150 for 200 gm, Arabica, a 100 per cent pure filter coffee which costs Rs 85 for 200 gm, Perfect which is 80 per cent coffee and 20 per cent chicory and costs Rs 75 for 200 gm and ‘Charge’ which is a strong coffee worth Rs 65 for 200 gm with 35 per cent chicory.
On an average, an Indian may consume 3 to 4 cups of coffee a day when compared to an American who uses up to 12 cups a day, said Felix.
“With coffee festivals, CCD attempts to help consumers indulge in this fine beverage and take back a part of the café experience home with them,” he says.
