Road signboards attract tourists in Leh

The innovative methodology practised by Border Roads Organisation (BRO), a nodal agency under the Government of India involved in construction and maintenance of crucial road infrastructure for the armed forces in inhospitable and far flung border areas, has become a major attraction for tourists who come here.

"It is interesting to find such funny boards on roads. These sign boards convey serious messages. I really like the idea," says Christopher, a tourist.'Love thy neighbour but not while driving,' another signboards reads.

Roads maintained by BRO are full of such signboards.For 29-year-old software professional Aniket, who had come to Leh from Ahmedabad on a motorbike, these signboards act as a rejuvenation after a tiring stint.

"I have come to Leh a number of times. Every time I see these boards, I forget all my worries and laugh freely. These are indeed an innovative approach to teach people about traffic and roads rules," he said.

'This is a highway not a runway,' warns another board asking people to drive slowly.
These boards are visible from a distance of about 200 metres and words are written in large fonts for the convenience of the drivers.

"I am going to suggest officials in my country about this. How do you people get such ideas," said a Canadian national Maya Taylor.

The BRO is receiving good response from people and authorities here.
"We have tried to make it innovative so that people feel like reading and following it. We keep thinking of such new messages to teach people about traffic rules and driving," a BRO official said.

'Your hurry may be a cause of worry to your family,' said another signboard.
"I wish these kind of signboards are erected by other State authorities too. After all, gone are the days when serious messages were put. Government needs to change their attitude," said Raksha, who had come here from Mumbai.

Some of the signboards which were damaged in cloudburst hit this town on the intervening night of August 5-6 last year, are being revamped by the BRO. Over 250 people had died and 1,400 households were affected in the disaster.

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