An urban statement

An urban statement

Haute style

Turtle Limited is one of India’s fastest growing menswear brands, with a reputation for providing formidable value and international style across a range of shirts, T-shirts, trousers and accessories. Every Turtle design is created by a group of fashion designers with an eye for the sharpest trends in men’s fashion. Targeted at college-goers and young urban professionals, the brand addresses and brings out a different side of one’s personality.

A splash of colours

The recently launched ‘Spring Summer 12’ collection is inspired from the pop culture of the late 70s and early 80s.

Extensive use of colour, a pop art feel of the 80s mixed with modern witty styling, has given a certain twist to the collection, which depicts the unique approach.

The latest collection in the range of shirts and trousers is divided into ‘Tailored Collection’ for formal wear, ‘Relaxed Collection’ for casual wear, ‘Luxury Collection’ for evening wear, ‘Rare Collection’ for a premium range and ‘T-Shirt Collection’ for the young at heart.

“The dominant colours in the collection are burnt orange, lavender, orchid, grapevines and the mints. Teal and midnight blue will complete the palette while neutrals like black, grey melange and white comprise the basic core group. Green and its mint tones have emerged as the strong colour of the latest collection,” informs Shitanshu Jhunjhunwalla, director, Turtle Limited.

“The brand offers a wide array of products in apparel and accessories like T-shirts, suits, blazers, denims, ties, night wear, travelling kit, cuff links, wallets, belts, socks and laptop bags which suite for every occasion maintaining the highest standards in quality and in tune with international design and fashion trends,” he informs.

According to the designing team, formal trousers with super crease technology
and slim-fitted trousers are the popular choices among men.

Formal and luxury shirts are known for smooth fabric and long durability, they say.
Collared and polo neck T-shirts with smart styling and prints have all the elements to attract the young crowd.

Tailored and linen suits and jackets, blazers and gilet in lean look will complete one’s party wear requirements. “We offer the best quality products at the most affordable price which makes our customers brand loyal. This helps us stay ahead in this competitive industry,” sums up Shitanshu.

The brand has recently opened a new outlet on New BEL Road, Opposite to M S Ramaiah School of Advanced studies which offers a wide range in ‘Spring Summer 12’ collection.

Vinay Solinghur, BA, St Joseph’s Arts and Science College, teamed shaded denim with a printed black T-shirt and a blue and white checked shirt.

Punchline: “Blue is my favourite colour and it gives an elegant look. The turn-ups in sleeves are very stylish.”

Price: Shirt: Rs 1095; T-shirt: 495; Denim: Rs 1595

Rajesh, BCom student, Baldwin Methodist College, went for checked shirt and cream cotton trousers from the ‘relaxed’ collection.

Punchline: “Comfort is the key to choosing this outfit. The trousers are expandable, hence one can feel the comfort. I really like the shade of the shirt and it is good for the summer.”

Price: Shirt: Rs 1195; Trousers: Rs 1595

Bhargav, BCom student, Seshadripuram College, also chose pink and black checked shirt and black trousers from the ‘luxury’ collection. He complemented his look with a black waistcoat.

Punchline: “I usually prefer to be in formals. As slim fit outfits are in vogue now, I am quite confident about my look. The combination of the checked shirt caught my attention.”
Price: Shirt: Rs 1495; Trousers: Rs 1595; Waistcoat: Rs 1695

Akanksh, student, Rajiv Gandhi Institute of Technology, selected from the ‘luxury’ collection. He matched a purple satin shirt with tie and black shiny trousers. On top of it, he donned a black slim fit waistcoat.

Punchline: “I feel that I am looking good in this party wear. The smooth and shiny fabric has kept me in good mood.”

Price: Shirt: Rs 1295; Trousers: Rs 1495; Waistcoat: Rs 1595

Nehal, student, BMS College of Engineering, opted for a stripped lavender shirt, grey trousers and a stripped purple tie from the ‘rare’ collection.

Punchline: “I love to be in formals as it increases one’s confidence. The bright colour of the shirt as well as the tie has enhanced my looks.”

Price: Shirt: Rs 1695; Trousers: Rs 1295; Tie: Rs 795; Belt: Rs 1095

Mohit Sadarangani, BA, Christ University, went for the ‘tailored’ collection. He wore checked white shirt, black trousers and a black and white checked tie.

Punchline: “The best thing about my outfit is the colour combination. White keeps one cool all the time and it goes well on all occasions.”

Price: Shirt: Rs 1095; Trousers: Rs 1095; Tie: Rs 795; Belt: Rs 995