JOIN USGeneral Motors (GM) India, on Monday, formally inaugurated the company’s new design studio at Whitefield in Bangalore. The studio is the tenth of its kind in the world and would aid pre-production processes of the company’s products around the world.
The studio would carry put processes such as sketching, digital sculpting and clay sculpting, which are integral routines aimed at designing a car. GM already has a similar studio at the International Tech Park Limited (ITPL) in the City, employing about 100 staff, part of whom are likely to work from the new facility.
Addressing reporters, GM India President & Managing Director Lowell C Paddock said that the company’s studios work in tandem and side-by-side, with each of them carrying out one or more elements of the design process and, with the use of virtul technology, share information with each other, hence, saving on time and getting a design right.
“GM has invested over Rs 5,000 crore in India till date,” Paddock informed, and the new studio’s establishment has been covered under this investment. The new studio’s work will involve contributing to the designs of many global GM car models, apart from its cars already in India and also those that would be launched. Going ahead, he said that the company would be rolling out a new car ‘Sail’ and a multi-purpose vehicle (MPV) later this year.