Yahoo to kick off new branding campaign


The global campaign, ‘It’s You’, comes a few months after Yahoo said it would outsource its search technology to Microsoft Corp.

It is also seeking as much as $500 million for its small business Web hosting group, sources told Reuters on Monday. “Most of our assets are very core to the company. Those that aren’t, where it makes sense we will sell and where it makes sense we will shut down,” Bartz said. Yahoo’s collection of websites were the second most visited Internet properties in the United States in August, behind Google Inc, according to comScore. Yahoo also faces growing competition from a new crop of social networking websites such as Facebook, which recently announced it reached 300 million users.
Further, Yahoo executives on Tuesday, promised more product launches such as the redesigned version of its Internet homepage that incorporates third-party websites like
Facebook.

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