The company, through its global licence agent Beanstalk Group, has entered into a tie-up with Delhi-based licensing management firm Licence India for selecting licensees in the country for manufacturing and retailing of products.
“We want to extend the brand through the licensing programme. It will help in reaching to more consumers as well as creating brand awareness. The first product would be out in the market in the first half of next year,” Ford Global Brand Licensing Mark Bentley said.
Bentley said the company will introduce various merchandise in a phased manner, starting with car accessories, followed by apparel in the first quarter next year.
Further, he said that the company would license its Ford Blue Oval logo, besides its subsidiary Mustang and For Truck’s ‘Build For Tough’ logo.
Published 05 October 2009, 15:57 IST