<p>"India's 3G subscriber base is likely to touch 90 million by 2013. It is estimated that five to seven per cent of mobile handsets would be 3G-enabled by 2010-2011. This is a large opportunity for all participants in the 3G area," Nazara Technologies' Chief Executive Officer Nitish Mittersain, said here.<br /><br />Nazara Technologies, a mobile content provider that creates games, expects to generate revenues worth Rs 100 crore from mobile games within the first year of 3G's launch.<br />Applications like caller tunes, ad tunes, live TV, video -viewing, and gaming would be keyed up, he said.<br />"Making multimedia available will help growth of mobile advertising. The value added services (VAS) market in India accounts for 9-10 per cent of total revenue of telecom operators, with SMS alone accounting for 44 per cent of that share," Mittersain said.<br /><br />"Over 400 million people in India now own mobile phones and voice is increasingly becoming a commodity. 3G is increasingly becoming synonymous with value added applications," Mittersain said. <br /><br />India will throw open the auction of airwaves for offering 3G mobile services to state-run, private and foreign operators in the current fiscal, Telecom Minister, A Raja, said.<br />State-run BSNL and MTNL currently offer 3G services in select pockets of the country like Mumbai, Delhi and the National Capital Region (NCR).<br /><br />India expects to generate revenues worth Rs 25,000 crore from the auction of 3G spectrum as various foreign players aim to have a share of the pie in the India's fast-growing wireless market.<br />Mittersain said the Indian telecommunication sector has witnessed a gigantic growth in the past and that it is time to expand the reach of new technology in India's growing small towns.<br />"An ever-burgeoning ecosystem of network providers, device-makers, content-providers, and application-developers are making sure that there is something for everyone. As non-voice applications grow, a 3G network will permit faster access of data from and to the Internet," he added.</p>
<p>"India's 3G subscriber base is likely to touch 90 million by 2013. It is estimated that five to seven per cent of mobile handsets would be 3G-enabled by 2010-2011. This is a large opportunity for all participants in the 3G area," Nazara Technologies' Chief Executive Officer Nitish Mittersain, said here.<br /><br />Nazara Technologies, a mobile content provider that creates games, expects to generate revenues worth Rs 100 crore from mobile games within the first year of 3G's launch.<br />Applications like caller tunes, ad tunes, live TV, video -viewing, and gaming would be keyed up, he said.<br />"Making multimedia available will help growth of mobile advertising. The value added services (VAS) market in India accounts for 9-10 per cent of total revenue of telecom operators, with SMS alone accounting for 44 per cent of that share," Mittersain said.<br /><br />"Over 400 million people in India now own mobile phones and voice is increasingly becoming a commodity. 3G is increasingly becoming synonymous with value added applications," Mittersain said. <br /><br />India will throw open the auction of airwaves for offering 3G mobile services to state-run, private and foreign operators in the current fiscal, Telecom Minister, A Raja, said.<br />State-run BSNL and MTNL currently offer 3G services in select pockets of the country like Mumbai, Delhi and the National Capital Region (NCR).<br /><br />India expects to generate revenues worth Rs 25,000 crore from the auction of 3G spectrum as various foreign players aim to have a share of the pie in the India's fast-growing wireless market.<br />Mittersain said the Indian telecommunication sector has witnessed a gigantic growth in the past and that it is time to expand the reach of new technology in India's growing small towns.<br />"An ever-burgeoning ecosystem of network providers, device-makers, content-providers, and application-developers are making sure that there is something for everyone. As non-voice applications grow, a 3G network will permit faster access of data from and to the Internet," he added.</p>