Fashion within a budget

It’s hard to find trendy clothes at affordable prices, especially in the retail market. But at INMARK, that’s exactly what the customer will find. With a new tagline ‘Get Spotted’, the brand has found its space among the fashionistas in the City. Currently housing eight stores across Bangalore, Hyderabad, Hubli, Kochi and Mysore, this retail brand believes in bringing fashion to a larger customer base while providing the benefit of extremely competitive pricing.

Unique looks and bold prints

The latest ‘Autumn Winter 13’ collection is bold and dramatic, based on the theme ‘Aviator’. One is spoilt for choice at the store. The women’s clothing — both Indian and western attire — have strong and dynamic elements, while the men’s clothing has a modern, sharp and sleek look to it.

The colours this season are dark, from the military greens, browns, orange, mustard and blacks to dark reds. The collection includes a variety of prints like checks, solids and camouflage prints, which are prominent in both men’s and women’s garments. Manavi Singh, the design head at ‘INMARK’, says that the USP of the entire collection is its unique fits.

“The collection has some very unique fits like the ‘drop crotch’ pants and ‘twisted leg pants’ for men among others,” she adds.   Styling the clothes is very easy. “The men can go for a pair of denims and coloured bottoms, team them with camouflage-printed shirts and accessorise them with dock tags and leather boots. While the women can wear denim jumpsuits or ‘drop crotch’ pants with racer-back tops, and accessorise it with Aviator shades in gold frames, wristbands and chunky rings. The idea is to keep focus on any one element and not to overdo the accessories,” says Manavi.

This season, it’s all about letting the clothes do the talking. With the latest collection, one can tone down everything else as the clothes really speak for themselves; the garments bring out the edgy side of one’s personality. But there are also a few things that one must keep in mind while wearing military-inspired clothes, says Manavi. “When wearing bold and military-inspired clothes, keep make-up and hair soft and feminine. Don’t wear heavy make-up like smoky eyes and dark lip colour.

Also keep accessories to a minimum. Stubby and short nails go well,” she adds. Manavi says that it’s better for women to stay away from neon colours and stilettos this season. “Men should stick to a clean-shaven look,” she adds.

The best part about the store is the pricing. The affordable rates are a huge plus-point. “We aim to give the ultimate benefit to the customer. We have always stood for latest fashion and trends that has been adapted from international brands to suit the Indian customer without compromising on the quality or burning a hole in the customer’s pocket,” says Naseer Ahmed, the managing director of ‘INMARK’.

Imran Khan, Final Year, Dayananda Sagar Institutions, donned a layered look. He teamed wrinkle-free blue denims with a printed round-neck T-shirt with applique work. Imran then completed the look by wearing a cotton printed shirt.

Punchline: “The entire collection is very fresh with a lot of detailing given to the garments. I really like the fit and the design on the shirt. I would wear this for a party.”

Price: T-shirt
(Rs 349); shirt
(Rs 699) and jeans
(Rs 1099).

Kavya Deveraj Rao, II year, Jain College, carried off the aviator dress in green, orange, black and white stripes with elan. She kept the accessories simple and let the dress do all the talking.

Punchline: “It’s a very young and easy-going look. The fit is good and though the dress is simple, it can really make a style statement at any occasion.”

Price: Dress (Rs 699)

Anish Chandran, II Year, Jain College, made everyone else green with envy with his polo neck green T-shirt. He teamed it with camouflage-printed cargo shorts.

Punchline: “I find the entire collection very trendy and comfortable. I like the military print and the colours that have been used in the collection. One is really spoilt for choice out here.”

Price: T-shirt
(Rs 599) and shorts (Rs 999).

Mohammad Saad, III Year, Jain College, went for an Indo-western look by teaming a hand-block geometric shirt with a pair of well-fitted black denims.

Punchline: “I like ethnic prints and I find this look very cool and funky. Keeping the weather in mind, I feel this look is apt. I would wear this to college or even for an outing with friends.”

Price: Shirt (Rs 599) and jeans (Rs 1,199).

Yashoda Jain, professional, looked chic in the plain black racer-back top and she teamed this with camouflage-printed aviator pants.

Punchline: “I feel the look is very effortless and cool. If comfort is the key to staying stylish, then this look will fit the bill.”

Price: Top (Rs 299) and pants (Rs 1,299).

Pooja Prabhan, III Year, Jain College, wore a printed kalidar kurta with angarakha style at the yoke. She kept the look very simple and casual and teamed the kurta with knit mustard leggings.

Punchline: “I find the look very simple and yet festive. It’s something that one can wear to college or a family function. With the festive season just around the corner, I feel this would make a good pick for youngsters.”

Price: Kurta (Rs 649) and leggings (Rs 299).