Nissan plans 10 new cars by 2017

Nissan plans 10 new cars by 2017

Nissan plans 10 new cars by 2017

 In a renewed drive, auto major Nissan Motor India has embarked on a major plan to launch ten new cars in India by 2016-17.

Talking to Deccan Herald on Friday, Nissan Motor India Vice-President Ajay Raghuvanshi said, “As part of our mid-term plan (MTP), going into the concluding months of 2016 and early 2017, we have envisaged a total of ten new products in the India market. These will essentially be ‘Made in India’ products which will enable us to have a presence in all segments of the Indian automobile market.”

As part of the plan, Nissan has already launcheda range of models since the beginning of this year. The Sunny CVT was launched in February, while the Micra Active was rolled out in July, followed by the Terrano premium SUV last month.

“The Terrano has already begun to garner great response from the people and so far, we have received around 7,000 bookings for it,” Raghuvanshi claimed, adding that Terrano's success would help double the company’s total sales volumes.

In addition, Nissan also rolled out a refurbished Evalia 2.5 Pack this month. The company is now all set to launch its latest product from its Datsun stable, the hatchback ‘GO’ which will be priced in the sub-Rs 4 lakh bracket.

“Datsun GO will be launched in the March-April period next year. The car will be targeted at the mass market,” he said, adding that it would also be extensively marketed in the Tier-II and III cities.

In the months following the GO’s launch, many other models (possibly even new platforms) will be launched, Raghuvanshi said. He, however, declined to reveal further details.

In order to support the massive rollout in the months ahead, Nissan is also looking to widen its dealership network from 107 to 300 by 2017, with a pronounced marketing tilt towards the smaller towns and urban centres.          
 
About the company’s plan in a shaky Indian car market, Raghuvanshi said, “We are a company that has continuously launched products despite the downturn, which we believe is a passing phase. The current scene is temporary and buying behaviour during the ongoing inflation is driven by sentiment, which, we are certain, will eventually change.”

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