The brand was started by Chandra Rajendran, who is also the head of design of Sakhi Fashions, and Neeta Rajendran the CEO of the brand.
What started out as a hobby with just a handful of clients, transformed within a few years into a successful business with Chandra handling both designing and managing the new venture.
“We specialise in what Sakhi calls ‘wearable design’. It is about creating unique designs that make you stand out subtly from the crowd. We keep looking for inspiration from around the world,” says Neeta.
In keeping with the party season, the brand recently launched its ‘Page 3’ collection, which is a mix and match of contemporary fabrics, cuts, colours and designs. The festive spirit is evident in the new collection that combines inimitable design with superior fabric to deliver exemplary style for the woman of today. The ‘Page 3’ collection boasts of exuberant flowing fabrics in colours like fuchsia pink, golden orange and midnight blue.The collection is an effortless embodiment of elegance, featuring a variety of exclusive designs served on an extensive platter of creations.
The mother-daughter duo was inspired by the strong modern Indian woman, who plays numerous roles and yet is rooted to her own identity. “We wanted the saris to stay relevant for years to come. Our inspiration is the young woman of the country who handles business meetings with as much ease as her household chores. She juggles many lives but makes it look so simple. The ‘Page 3’ collection is a range of flowing elegant saris that will match her inimitable style. We have put together a collection, featuring elegant designs, that is an impeccable blend of extravagant fabrics in vibrant hues in a concept that is truly Sakhi,” explains Neeta.
Saris and dress materials from other collections are equally attractive. The confluence of design from various regions creates a modern collage that appeals to the woman of today. Designer Chandra combines a melange of fabrics from all over India to create exquisite designer saris, salwars and kurtis. Unique to Sakhi is the luxurious kancheepuram silk, featuring a fine form of needlework called cut-work having origins in France. One can see the distinctive handicraft in an array of fabrics like light tussar silk, effervescent chiffon silk, brisk georgettes, fluid crepe silk, delicate organza and timeless cotton.
Art works like Kalamkari and others have also been mixed and matched with various fabrics to make a beautiful sari. Sakhi also houses creative indigenous prints on Indian
garments in a plethora of crafts such as hand-block print, where the blocks are chosen keeping in mind a mix of modern geometric and traditional floral print ensuring contemporary theme with a traditional touch of timeless elegance.
The colour palettes used are in sync with the current trend with a blend of colours such as turquoise blue, shocking pink, bright mustard and contrasts, which are sure to entice all age groups.