Pele has unveiled an unusual line of diamonds using strands of his own hair, local media reported.
The man many regard as the sport’s best player of all time presented the ultimate superfan souvenir in Sao Paulo ahead of the World Cup that Brazil will host in two months.
The diamonds are made using a high-pressure, high-temperature process during which strands of Pele’s hair are charred.
The limited edition includes 1,283 diamonds – one for each of the champ’s goals.
The gems cost about $7,500 a piece and come in a gold-plated box featuring Pele – born Edson Arantes do Nascimento – on the pitch scoring a goal.
Never far from shop talk, Pele, 73, was asked at the event about Ballon d’Or winner Cristiano Ronaldo and Argentina’s Lionel Messi.
“From our point of view on football, Messi is the more complete one. He creates (opportunities) and scores goals,” Pele said.
“Cristiano is (like) our (late) Vava, our Ronaldo. He is a Dada Maravilha,” he added, referring to three Brazilian big scorers.
The legendary Brazilian, who inspired the Selecao to three World Cups in 12 years between 1958 and 1970, said in a recent press interaction that the country’s airports will will find it hard to cope with increased traffic during World Cup.
While media reports have focused on construction delays to the country’s 12 World Cup stadiums, Pele mentioned the state of airports is even more urgent on Monday.
“My biggest concern is the infrastructure - the airports,” Pele was quoted as saying by Estado de S.Paulo. “I returned recently (to Sao Paulo) and the airport was chaotic.
“Unfortunately the organisation has been poor,” Pele said. “I was part of (World Cup) functions that took place four years ago so there was time to get things right. There is no reason to be in the current situation.”
Meanwhile three stadiums – in Sao Paulo, Curitiba and Cuiaba – are still under construction despite earlier assurances they would be ready by December 2013.