KMF eyes market share in other states

KMF eyes market  share in  other states

The Karnataka Milk Federation (KMF) has decided to expand its market to the neighbouring states of Tamil Nadu, Kerala and Andhra Pradesh.

 As a first step in this direction, Ultra High Temperature (UHT) processed milk was launched in the City on Tuesday by A S Premnath, the KMF managing director. Premnath said the KMF intends to sell the excess production of milk every day in the neighbouring states. He said they are producing 55 lakh litres of milk every day. 

“Of these, 30 to 33 lakh litres is sold to consumers. Out of the remaining milk, seven lakh to eight lakh litres is provided to schools as part of Ksheera Bhagya scheme, under which children are given free milk daily,” he said. The KMF will expand the capacity of its processing centres in Bangalore, Kolar, Tumkur and Chamarajanagar by a minimum of 1.5 lakh litres, Premnath said. At present, each of these processing centres has a capacity of three lakh to four lakh litres.

Market expansion

The KMF is also looking to expand its market in Jammu and Kashmir, Assam, West Bengal and Maharashtra. It is also trying to widen its base for supplying milk and milk products to the Ministry of Defence, by way of major defence contracts it is bidding for. After Amul, the KMF is the second largest organised co-operative milk producers’ union, he said. 

Earlier, the KMF introduced actor Shriya Saran as its brand ambassador. Popular in Tamil and Telugu movies, Saran will be the face of KMF products in Tamil Nadu, Kerala and Andhra Pradesh.

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