Dell India eyes consumer, small biz

Dell India plans to launch more products in its Consumer and Small Business vertical this year even as the company is cashing in on the ever burgeoning demand from the tech-savvy young generation, by opening 400 stores by March 2015 from 250 stores presently.

In an interaction with Deccan Herald, on Monday while opening 250 store here, Dell Inc Consumer and Small Business Sales Vice-President Phil Bryant said the company has realised the importance of retailing to reach out to the customers.

“We have tied up with big store formats, franchise model and formed partnership with retailers to expand our retail presence,” he said.

“Currently, we have a presence in 150 cities and are aiming to cover 400 cities by March 2015,” Bryant said.
Dell India’s Consumer and Small Business include different ranges of laptops, desktops, ultrabooks, all-in-ones and Venue tablets. “India is one of our top 10 markets and it is important that we bring our latest offerings here,” Bryant said.

Dell India Executive Director and General Manager (Consumer and Small Business) P Krishnakumar said the company has lined up many campaign activities like Back to School Season, Back to College and Dell Champs where they have introduced the new Inspiron 3000 Series of laptops, Inspiron 20 3000 Series and 23 5000 Series All-in-One (AIO) desktops.

“We are also doing well on the online front with our own online portal and tie-ups with homegrown entities like Flipkart and Snapdeal,” he said.  “Dell is not selling its printers, ink cartridges and 17-inch notebooks in India. We will bring these products within this financial year,” he added.

“We will be bringing new products in our Inspiron laptop and All in One desktop range and Venue Tablets in time for the upcoming festive season,” Krishnakumar said.

The company has attained No 1 position in the Indian PC market with a 23.1 per cent market share across segments in the first quarter of 2014, according to the International Data Corporation (IDC). With 33.1 per cent market share, Dell is also the number one notebook brand in India.

Dell showed consistent growth over the last few quarters in the consumer and small business segment to capture number one spot in the first quarter of calendar 2014 with 21.4 per cent share. Dell also leads the small business segment with overall share of 26.2 per cent (number 1 in notebook with 61 per cent and desktop with 15.4 per cent).

“India is one of our top 10 markets and it was important that we bring our latest offerings here. As with laptops, we would like to have leadership position in the tablet market as well in the next few quarters," Krishnakumar said.