At the click of a button

At the click of a button

At the click of a button

Shopping has surely come a long way. Unlike earlier days, when one would go from store to store, these days, one can easily shop online. While colours and styles can be mixed and matched without any issues, there are other features like efficient customer service and impressive visual content that lure one to shop from the comfort of their homes.

Catering to these needs are the latest styles and services from, which brings its latest collection to the young customers of the day., an e-fashion mall, offers premium merchandise in terms of fashion and lifestyle. The company aims at providing the best shopping experience to its customers by constantly building on trust and dependability and offering the best of the premium and luxury brands in the country., an e-commerce portal, was one of the first to introduce a video catalogue, which mimics a fitting room and has a ‘Look Book’, a fashion magazine that features international trends. It has features such as hassle-free assisted returns, assured date of delivery and express 24-hour delivery. Of the top brands that are included in the site, some are AND, Elle, Biba, Soch, Inc 5, Catwalk, Enamour, Remanika, Puma, Adidas, Lee Cooper, Indigo Nation and more.

Seema Varma, Creative Vice-President,, says, “We have styled the garments keeping one of the key trends in mind for the youth — a story we called ‘Sunday Best’. The styling is simple and colourful. It is defined by cues based on the 50s fashion and a mood set in holiday dressing. Well-cut silhouettes, longer hemlines, Peter Pan collars tailored in form of statement pieces with a defined fit and flare, fall in this category.”

She adds that the bright pastel colours are the most sought-after at the moment. “As the name suggests, it is all about pastel hues that are bright yet chalky, in-your-face yet subtle in style. This is one trend which provides a huge circumference for experimentation keeping different personality types in mind,” she says. From blouses, shirts, trousers, drawstring pants, trendy bags and other accessories to many Western styles and trends, has a lot to choose from.

Ask Seema, how the brand stays updated with the trends of today and she says, “We keep ourselves updated through international trend forecasts. We do a thorough research and trend analysis with the help of international forecasting sites to ensure that we remain true to trend and fashion.”

The brand defines ‘style and fashion’ as being smart, youthful and easy going. “We love colours as much as we dig subtlety. And we always look for variety in the most chic ways. Fashion for us is something that’s uniquely noticeable and wearable. We believe in making everyday dressing better and that is what can be seen in the different styles available on the portal,” says Seema.

Splurge into the latest styles and sport the most desirable trends of the season by selecting from graphic printed T-shirts to coloured shorts, from oversized T-shirts to pop coloured palazzos, feminine tops to bright coloured pants. Mix these with comfortable and neutral coloured loafers or other footwear, to complete the look.