JOIN USAuthor Chetan Bhagat and other celebrities have pledged to fast for their better halves during the festival of Karwa Chauth.
Leading matrimonial site Shaadi.com, a few weeks back has launched its #FastforHer campaign where they urged Indian man to fast for their better halves.
The website urges every happily married man to show his love for his wife by pledging to fast for her. The website says, "Take a stand, spread the word and let us all come together to celebrate the special woman in your life. Here's What You Can Do to Make 11th October Special! Record your pledge, 'Dear (Wife), I Pledge to fast for you because...' holding an empty plate and upload it to your Facebook / Twitter account with the #FastForHer. And don't forget to tag two other friends whom you want to nominate."
The idea of #FastForHer went viral when Anupam Mittal, the founder and CEO of People Group which owns Shaadi.com, took the pledge on Twitter and nominated author Chetan Bhagat and others to follow suit.
On Twitter, the author Bhagat has pledged to fast for his wife Anusha and also nominated UTV's Ronnie Screwvala, Bollywood singer Mohit Chauhan and renowned journalist Shekhar Gupta to do the same.
The matchmaking site recently also conducted a survey to understand if the modern Indian woman still believes in an age-old tradition like Karwa Chauth.
The survey also highlights that out of the omen polled 69.1 per cent married Women fast during Karwa Chauth for husband's long life, 24.6 per cent fast to follow tradition and 6.3 per cent do it because in-laws follow it.
When women were asked about 'If they would let their husband fast for them', 46.4 percent married Women said 'Yes', followed by 41.9 percent who said that 'it is his choice', and 11.7 per cent said 'No'.
The online poll received 6,200 responses from Indian Women age ranging from 21 to 34 years.
Meanwhile beauty parlours reported a busy days. Salons have come up with new offers and have reduced the prices of their packages, and are also offering food stalls in order to attract customers.
"We had offered pizzas to the customers yesterday and today we have offered chaats and golgappas for all the customers coming to our shop," said an official of the Kanika beauty parlour in the city.
A lot of demand for mehandi have also been seen across the city. Mehandis have been modified according to time with women even channeling the internet to spot new designs.
Delhi Tourism is also organizing Mehndi Fest at all three Dilli Haats on the occasion of Karva Chauth festivities.
Organisers said they have the best of artists from every corner of the city are showcasing their skills and talents and meet the divergent design requirements of the visitors.