A burst of colours

Craft Calling

A burst of colours

Saritha Ashok, a stay-at-home mom, turned her passion to knit, crochet and sew into her profession by starting ‘Rainbow Bunting’. The company intends to bring a joyous spirit to your home with its colourful and vibrant handmade products. Her products have been high on demand this year and reflects a world of festivities, celebration and happiness.

Her decorative items, made from knitting and crochet, add a cheerful splash of colours to one’s home. ‘Bunting’ for Saritha means happiness and happiness is always full of colours and that’s how the name ‘Rainbow Bunting’ came about.

‘Rainbow Bunting’ basically has products related to children’s room decor. Saritha makes wall paintings, clocks and even accessories like earrings, hair clips and bands. She began by selling her products in an event.

After receiving a great response, she was encouraged to take it up on a larger scale. The venture started two years back and has grown even since. “I’m very happy about where things have come. The encouragement I get from my customers, family and friends has led me into achieving greater heights,” she says.

She has learnt knitting and crochet solely through online tutorials. She perfects her craft on a trial-and-error basis and mainly draws her inspiration from nature.

Juggling between her home venture and her nine-year-old son can be quite tiring. But Saritha says, “It’s not much of a juggling as I love what I do and enjoy every bit of crochet and knitting along with looking after my mischievous son. My husband and my son come with me to every event and help me set up the stall. It has been a great journey and I’m looking forward to enhancing my skills further.” 

She further adds that she enjoys taking her products to as many events as possible. “I love going to events as I can directly interact with my customers. It helps me understand what they want and their reactions to my products can be captured personally unlike online sales which are all about just buying and selling the product,” she exclaims. Saritha has been selling her products through online and offline stores and the response she has got has been quite heartening, she says.

But the biggest challenge she faces is online marketing. “I lack the marketing skills. Online marketing is quite tricky and sometimes it is difficult to fathom what strategy works. I need to develop my marketing knowledge which will help me get better visibility for my craft,” she says.

‘Rainbow Bunting’ is mainly active on Facebook. Customised orders based on people’s preferences are also taken.

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