Flowing fabrics
Kazo follows international trends rather closely and always manages to weave those findings into designs. Talking about how the brand has managed to stay ahead of its competitors in the international market, Deepak Aggarwal, Managing director, Kazo explains, “Keeping the Indian market in mind and studying the international trends, the colours are decided as per the skin tone and salability.”
Come summer and the design team knits its collection around bright tones of pink, blue, yellow, lilac andtangerine. The latest collection offers a delightful range of interesting new patterns as well as embellishments. The clothing is sophisticated, classic and glamorous with a tribute to contemporary trends.
The design team of the brand plays around with all kinds of colours. The designs are on par with the international apparel market. They have a different definition for amalgamation of colour, cuts and designs.
“For us amalgamation means a combination of different fabrics which is played by either solids or prints,” adds Deepak. The design team at Kazo largely stick to floral prints and have themed garments as well. “We infuse themes such as ‘La Vein’, ‘rose’ and ‘forgotten tales’ which give a fresh floral and a vintage look to most of the garments,” he adds.
Deepak feels accessories are a great way to enhance the look of the garment. He thinks wearing the right jewellery and footwear lifts the ensemble depending on what look the wearer chooses. “We focus on chunky jewellery combined with some subtle designs. In a constant effort to introduce something new, we have launched hair bands and ear cuffs this season as a part of the ongoing trend. We also stock an envious range of embellished and embroidered bags,” hesums up.
Aishwarya Badanidiyoor, fourth-year computer engineering, BMS College of Engineering slipped into a black and golden contrast embellished dress.
Punchline: “I really like the outfit because it’s comfortable and classy. It is a perfect party wear. The combination is striking and with some sensible accessorising, the outfit would look more attractive.”
Price: Dress (Rs 5,990), clutch (Rs 3,490),
Siddhi Metha, third-year fashion designing, Oxford College of Science wore a ‘Printed Sophie Dress.’
Punchline: “The dress has floral prints on it and looks good because of the way it has been cut out and designed. The clothes at Kazo are in tune with the latest trends in the market. You really don’t have to take too much effort to make the dress look good.”
Price: Dress (Rs 3,490) and earrings (Rs 790)
Simran Sharma, first-year BBM, St Joseph’s College of Commerce chose to wear a ‘Julia Printed Dress’
Punchline: “The floral motifs are the most attractive part of the dress. The dress is colourful, playful and can be worn on a bright summer afternoon. The chunky accessories add to the charm.”
Price: Printed dress (Rs 3,490), neck piece (Rs 1,090), black clutch bag (Rs 2,890)
Samhita Sharma, third-year Fashion Communication, National Institute of Fashion Technology chose a bright red allie front slit jumpsuit and accessorised it appropriately.
Punchline: “The dress is just right for an evening out and the combination of gold makes it look elegant. The accessories go a long way in making one look attractive.”
Price: Jumpsuit (Rs 3,490), earrings (Rs 790) and clutch bag (Rs 2,190)
Akshatha Nagendra from Mount Carmel College picked up a camisole layered top and matched it with floral black shorts.
Punchline: “I like the way the dress fits and it has been cut to perfection. Black is always attractive in just about any form. These shorts look great and feel comfortable.”
Price: Top (Rs 1,990), floral shorts (Rs 1,990) and bracelet (Rs 1,090)
Trisha Kar, second-year BA, Mount Carmel College chose to wear a pink lace long dress and accessorised well.
Punchline: “The dress is stylish and funky. I love the way I can play around with the accessories to make the garment look more attractive. The colour is especially appealing in summer.”
Price: Pink dress (Rs 4,990), clutch (Rs 2,890) and earrings (Rs 790)
